OUR PLACEMENTS

Placement summary

Lion Safety is a privately owned and family run business operating in Grangemouth.  From here at our head office and main distribution centre, we supply Safety Clothing, PPE and Safety Footwear to all types of industries throughout the UK. As part of our exciting growth plans, the company has developed its own brand and range of Safety Footwear.  This will take us on the journey of becoming foot specialists, producing footwear to reduce risks. To match the sales focus, we are requiring matching support in marketing, specifically digital marketing. This placement will be for a 12 month period leading onto full time employment.

Job description

Project Description

As part of the new growth strategy, we need to establish a digital marketing strategy which produces regular and informative content which in turn should produce enquiries for the sales team.

You will be tasked with creating a strategy, working with web developers and SEO specialists to produce targeted marketing campaigns to help facilitate sales growth. A Social Media presence will be created, email marketing plans put in place and managing updates and blog on the new footwear website.

You will be reporting back to the Sales & Marketing Manager.

Placement Objectives

The objective of this placement is to establish our footwear brand and the website as a recognised authority and the "go to" in the marketplace.

We want to increase our Social Media following and also produce engaging content and graphics for the website.

Role Description

Main Tasks:

• Setting up social media (Facebook, Twitter etc) and engaging with the community
• Creating and sending of e-shots to our database
• Creating online campaigns
• Copywriting for adverts and web content
• Working with external designers
• Create online marketing campaigns linked to SEO
• Direct email
• Blogging
• LinkedIn updates
• Attend PR events
• Measuring results
• Ongoing development of website blog
• Liaising with web developers and designers

Qualifications

HND or Degree in Marketing with an emphasis on Digital Marketing.  

Skills / Experience

Essential Skills

• Good communication skills including written and verbal
• IT literate
• Positive and 'can-do' attitude
• Comfortable with online research, digital marketing tools and search engine optimisation
• Being able to work as a team
• Good understanding of the various Social Media channels and how to work with them
• Understanding of digital marketing in a commercial environment

Desirable Skills

• Basic knowledge of Google Analytics
• Basic understanding of a graphic design program i.e. Adobe Photoshop
• Ability to work under tight timescales without supervision

Benefits

Company benefits

• Ongoing training
• 28 days holiday which includes bank holidays and a week off at the festive period
• A small team with a great culture and environment!

Placement benefits

As part of the ScotGrad Graduate Placement Programme, you may have access to a tailored graduate business skills training course. ScotGrad placements also offer a unique opportunity to connect with a vast network of graduates and ScotGrad alumni. All graduates appointed through the programme are encouraged to make use of the ScotGrad LinkedIn group to communicate with other ScotGrad participants, learn about any professional development opportunities and build up a professional network.

Additional information

Location: Grangemouth

Planned interview date: TBC

This placement may result in a permanent employment afterwards

Preferred start date: 4th July 2016

Company information

Lion Safety has three main values - Unity, Courage and Leadership. 

We strive to encourage and develop our people to become the best they can be so if you think you can attain and be held accountable to these values, then we can't wait to hear from you!

Company sector: Other

Company website: www.lionsafety.co.uk