OUR PLACEMENTS

Placement summary

Fios Genomics Limited is an Edinburgh based CRO. We are a global leader in the field of outsourced bioinformatics and have an impressive client base which includes top tier international biopharmaceutical companies. We are looking to maintain our growth trajectory and build market position with the recruitment of a talented marketing graduate. This project will give you the opportunity to be highly creative and autonomous across a wide range of strategic initiatives in an extremely dynamic environment.

Job description

Project Description

A recent audit of marketing strategy, supported by Scottish Enterprise, identified the opportunity to aid scalability to the business with the correct application of a marketing professional to support company ambitions.  The audit highlighted the need for both analytical and tactical marketing activity.  It is clear that there are significant untapped market opportunities that can be accessed by the right inbound and outbound strategies. This project will see you identifying, presenting and executing relevant information and ideas that support business development in key markets.

We have an excellent client base but growing it by increasing brand awareness and supporting the development of key retention tools around our values and services will be pivotal to the role.  Identification, development, integration and support of key channel activities will also be very important.

A draft Marketing Plan has been developed that forms the basis of the marketing strategy and outlines short to medium term priorities.  This is a key new role within the business development team with support available from senior management and consultants.

Placement Objectives

Highly dynamic and immersive role that will demand high levels of motivation and strategic thinking. There is large potential for this to be a highly valued full time role within the business and gain excellent exposure to a multi-billion £ market.

There will be a focus on working with the business development team to develop key strategic initiatives that are supported by evidence based investment in time and expenditure to help grow brand awareness and lead capture. 

Digital channels will be key and heavily focused on to support growth and refinement of our CRM system and marketing campaigns.

Role Description

Main Tasks:

• Develop a deep understanding of the key marketing fundamentals – customers, competitors, products/services and the company situation
• Analysis of available data, reports, statistics and insights to inform marketing decision making and the development of analysis tools/strategies to improve customer and market insight
• Assist in development of a central marketing support suite – website, presentation and display materials, literature, promotional and digital material
• Support business development in acquisition and retention of clients
• Campaign planning and execution (on-line and off-line)
• Campaign testing and measurement
• PR management
• Web and Social networking management (including updating and blogging)
• Management of agency resource – digital and creative
• Management of marketing KPI’s
• Development and management of suitable Events programme
• Marketing budget “ownership” and management
• Assisting BD in all aspects of the events calendar planning and management
• Marketing campaign reporting template creation and delivery

Qualifications

HND or Degree in marketing or similar discipline

Skills / Experience

Essential Skills

• Appreciation and understanding of commercial marketing
• High level of IT skills/acumen relevant to digital channels
• Comfort with excel, data basing and report generation
• Excellent communication, project management and multi-tasking skills
• Highly motivated and dynamic mind set 

Desirable Skills

• Knowledge of biology or life sciences
• SEO and web analytics
• Blogging and content management strategies
• Market research techniques

Benefits

Company benefits

• Annual Salary commensurate with experience and skills
• Holiday entitlement (25 days)
• Perkbox benefits system
• Pension contributions

Placement benefits

As part of the ScotGrad Graduate Placement Programme, you may have access to a tailored graduate business skills training course. ScotGrad placements also offer a unique opportunity to connect with a vast network of graduates and ScotGrad alumni. All graduates appointed through the programme are encouraged to make use of the ScotGrad LinkedIn group to communicate with other ScotGrad participants, learn about any professional development opportunities and build up a professional network.

Additional information

Location: Edinburgh

Planned interview date: TBC

This placement may result in a permanent employment afterwards

Preferred start date: 22nd August 2016

Company information

www.fiosgenomics.com

Company sector: Life Sciences

Company website: www.fiosgenomics.com