OUR PLACEMENTS

Placement summary

Diet Chef is part of a fast growing group of e-commerce companies specialising in food and drink including coffee, craft beer, meals and diet shakes and bars. The latest brand is Diet Now which offers convenient weightloss. It started this year and already has over 10,000 customers. We're looking for an ambitious marketing graduate to accelerate the growth to 50,000 customers over the next 12 months. This growth will be achieved through expanding our digital marketing on search engines, social media and through content. This is a 12 month placement and will be based in Edinburgh City Centre.

Job description

Project Description

As part of a new growth strategy for the business, this 12 month project aims to establish a social media programme for our new brand, Diet Now which is focused on protein meals and shakes. We believe that this is a high growth area of the market and this strategic project which will help underpin our growth plans in this area.  You will be tasked with setting up and developing online marketing for the new brand. It will involve setting up a social media presence, search marketing (mainly on Google), selling on online marketplaces (mainly Amazon, Groupon and Wowcher), email marketing to the customer database and display advertising on appropriate websites.

Placement Objectives

This placement aims to help us recruit 40,000 new customers for the Diet Now brand in a 12 month period through digital marketing while remaining within the budget.

This will also provide the foundation for further growth in future years.

Role Description

Main Tasks:

• Setting up social media (Facebook, Instagram, etc) and engaging with the community
• Search engine Pay Per Click (Google, Bing) including writing adverts and landing pages
• Content marketing including writing content and bidding for traffic
• Emails to our database
• Planning advertising including developing test matrices
• Creating online campaigns
• Copywriting for adverts and web content
• Working with external designers
• Database marketing via email
• Measuring results
• Provide reports to Marketing Director on performance of the campaigns

Qualifications

HND or Degree qualified in a marketing discipline or similar.

Skills / Experience

Essential Skills

• Excellent written English
• IT literate
• Good analytical skills
• Capable of working without much supervision

Desirable Skills

• Copywriting
• Experience of digital marketing
• Familiar with Google Analytics

Benefits

Company benefits

• Work for an award winning e-commerce company
• Career development prospects
• Attend and network at industry conferences and events
• Generous holidays of 30 days increasing to 33 days after two years
• Great working environment in the city centre
• Company pension scheme
• Car parking with reduced rate beside office
• Your choice of a Mac, Linux or Windows laptop

Placement benefits

As part of the ScotGrad Graduate Placement Programme, you may have access to a tailored graduate business skills training course. ScotGrad placements also offer a unique opportunity to connect with a vast network of graduates and ScotGrad alumni. All graduates appointed through the programme are encouraged to make use of the ScotGrad Linkedn group to communicate with other ScotGrad participants, learn about any professional development opportunities and build up a professional network.

Additional information

Location: Edinburgh City Centre

Planned interview date: TBC

This placement may result in a permanent employment afterwards

Preferred start date: 18th July 2016

Company information

Diet Chef is an award winning e-commerce company based in Edinburgh city centre. We run four websites with over 150,000 customers using them. It's a small team with a friendly atmosphere. We have our own beer garden and regular BBQ's.

Company sector: Food and Drink

Company website: https://www.dietchef.co.uk/