OUR PLACEMENTS

Placement summary

This 12 month graduate placement with Highlands and Islands Enterprise (HIE) will be dedicated to promoting digital events online in relation to #hellodigital. 

We have an exciting line-up of events with technology leaders including Google, IBM, and Microsoft. We are also showcasing technology from Virtual-Reality to Drones/Unmanned Ariel Vehicles. We therefore need a dedicated member of the team who will help us get the message out to our audience – businesses from across the region. 

We are looking for a Graduate Online Engagement Officer who can help us to promote events online, through social media and video channels. We will provide training and work with the successful candidate to try out new apps, techniques and channels. 

This graduate placement will be based in our brand-new #hellodigital centre at the Inverness Campus.

Job description

Project Description

#hellodigital connects business and technology. Our goal is to support enterprises of all sizes, in all sectors, to exploit digital technology in the way they promote and operate their business. We will launch in March 2016 with a varied timetable of briefings, workshops and networking events. We will: 

• Bring together business leaders, technology experts and academic research;
• Explore business use of digital technology;
• Share experience, facts, trends and discoveries.

#hellodigital will be opening a new centre based at the Inverness Campus shortly. This is the first centre, in a potential network of centres across Scotland. Our initial focus will be on the Highlands and Islands. However, we are keen to engage across Scotland. A primary goal is to promote Scottish success stories in order to inspire others, raise expectations and demonstrate ‘real life’ business benefits.

We have an exciting line-up of events with technology leaders including Google, IBM, and Microsoft and we are also showcasing technology from Virtual-Reality to Drones/Unmanned Ariel Vehicles. The successful candidate will be required to help us to promote these events online, through social media and video channels in order to increase online engagement with the centre, thereby increasing the reach and benefit of the activities that would otherwise be contained within the centre. Training and support will be provided to try out new apps, techniques and channels. 

Specific tasks of the placement will include:

• Reviewing HIE’s use of social media channels to engage customers and stakeholders to improve corporate accountability and promote business opportunities.
•  Analysing and reporting on HIE’s social media engagement.
• Contributing to the evolution of HIE’s social media strategy by recommending best practice for HIE.
• Advising and assisting HIE staff to optimise HIE’s use of social media channels. 

Methods:

• Video streaming
• Video publishing
• Creation of online content – based on activities/expertise in the centre
• Promotion and publication via online channels and social media

Measurement:

Qualifications

A minimum degree in Digital Media/Digital Marketing/Business and Marketing/Computing & IT (providing it incorporates a marketing aspect)/other Media related subject.

Skills / Experience

Essential Skills

• An understanding of social media platforms
• Excellent communication skills; the ability to converse clearly and confidently with colleagues and external stakeholders
• Attention to detail and report writing skills
• A proactive approach to managing daily workload
• An interest in technology and business

Desirable Skills

• Previous experience in editing web content
• Previous experience of editing videos and publishing online

Benefits

Company benefits

• 35 days holiday plus 7 public holidays
• Assistance towards relocation (subject to meeting criteria)
• Pension scheme
• Gym subsidy
• Access to a range of learning and development opportunities

Placement benefits

As part of this ScotGrad Graduate Placement Programme, you will benefit from support from the Digital team within Highlands and Islands Enterprise and also access a residential course focused on business skills.

The placement will provide hands on experience:

• of being part of a team designing a strategy to effectively communicate key marketing messages.
• of testing and delivering marketing techniques.
• of leading on specific projects, with support, which will bring added value to the project’s outputs.
• to put into practice and develop individual skills as part of a digital and communications team .

Training will be provided including:

• Hosting live streamed sessions
• Planning, recording, editing and publishing videos for web
• Content creation for web
• Social media strategy
• Analytics

Additional information

Location: Inverness

Planned interview date: 28/04/2016

Preferred start date: 09/05/2016

Company information

Highlands and Islands Enterprise (HIE) is an ambitious organisation with a unique remit that integrates economic and community development.

We work in a diverse region which extends from Shetland to Argyll, and from the Outer Hebrides to Moray, covering more than half of Scotland’s land mass. We are the Scottish Government's economic and community development agency for the north and west of Scotland. HIE's purpose is to generate sustainable economic growth across the Highlands and Islands.

Company sector: Other

Company website: www.hie.co.uk

Placement contact details: April Conroy
01463 255 915