9 Days left
CLOSING DATE:
10/04/2016
Graduate Digital Marketing Officer
Undergraduate Degree, Postgraduate Degree
- Closing Date:
-
10/04/2016
- Skill:
-
Marketing market research and PR
- Region:
-
Inverness and Surrounds
- Salary
-
£18,624 per annum
- Length:
-
12 months
- Ref code
-
NORCSSVAYS
Placement summary
Highlands and Islands Enterprise (HIE) is recruiting for a Digital Marketing Officer for an exciting 12-month placement focussing on digital and social media to enhance HIE’s marketing activities. The successful candidate will input to the development of a social media strategy as well as monitor, evaluate and analyse HIE’s use of social media channels to enhance engagement from customers and stakeholders.
Job description
Project Description
The project will achieve professional and consistent use of digital and social media channels, improving HIE’s openness and accountability.
It will enhance our marketing activities by helping the organisation most effectively reach the growing numbers of people using social media to access and share news and information.
The successful graduate will input to the development of a social media strategy enabling HIE to exploit these channels as marketing opportunities for our services and promoting the region.
The project will allow HIE to answer any questions posted to HIE through social media swiftly and accurately.
Specific tasks of the placement will include:
- Reviewing HIE’s use of social media channels to engage customers and stakeholders to improve corporate accountability and promote business opportunities.
- Benchmarking HIE’s approach against best practice in use of social media, particularly in the public sector.
- Analysing and reporting on HIE’s social media engagement.
- Contributing to the evolution of HIE’s social media strategy by recommending best practice for HIE.
- Advising and assisting HIE staff to optimise HIE’s use of social media channels.
- Monitoring and evaluating social media which mentions HIE.
- Co-ordinating timely and accurate answers to questions and comments which require a response from HIE.
For informal enquiries regarding this position please contact: Anna Allan, Head of Marketing, tel: 01463 244 282, email: [email protected].
Qualifications
A recent degree qualification in a relevant subject.
Skills / Experience
Essential Skills
- Experience in the use of social media platforms
- Ability to creatively present information and ideas
- High level of accuracy and attention to detail
- Able to show initiative
- Excellent interpersonal skills
- Confident in the use of ICT in particular Microsoft applications
Desirable Skills
- Experience of managing social media platforms for marketing campaigns
- Experience in or knowledge of digital analytic tools
- Experience of project delivery
- Gaelic language skills (speaking, reading, writing)
- Ability to apply knowledge and skills in a business context
Benefits
Company benefits
- 35 days holiday plus 7 public holidays
- Assistance towards relocation (subject to meeting criteria)
- Pension scheme
- Gym subsidy
- Access to a range of learning and development opportunities
Placement benefits
You will receive an opportunity to work in a professional communications and economic development environment, developing an innovative approach to the use of social media. The skills and experience you will obtain will be ideally suited if you wish to develop a media, PR or marketing career in particular, and would be transferable to a wide range of potential employers in the public, private and third sectors.
You will also have the opportunity to attend a residential course focused on business skills.
Additional information
Inverness
21/04/2016
16/05/2016
Company information
Highlands and Islands Enterprise (HIE) is an ambitious organisation with a unique remit that integrates economic and community development.
We work in a diverse region which extends from Shetland to Argyll, and from the Outer Hebrides to Moray, covering more than half of Scotland’s land mass. We are the Scottish Government's economic and community development agency for the north and west of Scotland. HIE's purpose is to generate sustainable economic growth across the Highlands and Islands.
Other
Company website: www.hie.co.uk
Anna Allan
01463 244 282