OUR PLACEMENTS

Placement summary

Ardgay Game, a Wild Scottish venison and game wholesaler and retailer, are looking to recruit a Graduate Marketing and Communications Assistant to deliver a six month project. The successful candidate will be required to develop a new marketing strategy in order to increase market presence and brand awareness.

There is a possibility of a further six month extension subject to the success of the initial project.

Job description

Project Description

Ardgay Game is a growing and affluent company that wants to invest in marketing, marketing material and supply chain efficiencies for both domestic and international markets.

Our requirement is for a new cohesive and consistent strategy with regard to forward communications planning that will both strengthen our market position through transmitting the identity in a memorable way, and also differentiating ourselves from our competitors.

Building on our family values and high quality ethos we wish to envelop the brand through our systems, creating a consistent and pragmatic strong identity that separates us from other wild game and venison suppliers. A start has been made but a stronger, holistic and consistent outward facing identity for its varied publics, both client end and supplier end is needed.

Specific tasks of the placement will include:

• Month 1 Research Marketing strategy and agree actions and outcomes.
• Month 1 Research potential domestic retailers in Scotland and overseas (E.U) Complete Draft list and agree priorities
• Month 1 Review Social media, website and brand aspirations
• Month 2 Increase products on website and add recipes to go with
• Month 2 Research and implement brand application through all aspects of the company
• Month 2 Review packaging and customer experience when ordering online, telephone, email
• Month 2 Develop potential new areas for repeated supplier engagement (newsletter, awards)
• Month 3 Review initial marketing strategy, outcomes and goals from month 1
• Month 3 Review new website products and recipe impact
• Month 3 Research and decide on key stores to stock our products and generate orders
• Month 4 Research content for newsletter, applicable awards and create supplier database
• Month 5 Complete and Circulate newsletter
• Month 5 Analyse sales and general reach of domestic and international marketing strategy.
• Month 6 Generate repeat sales in domestic key stores
• Month 6 Agree 3 year marketing strategy. Domestic and international
• Month 6 Enhance ordering experience and increase order sales
• Month 6 Complete handover guide, detailing templates and actions required to maintain

The project may be extended for another six months if all the milestones of the initial project above have been achieved:

• Month 7 Research and develop a marketing 3-year marketing strategy for online sales
• Month 8 Research, document and improve retail production from estate to plate
• Month 9 Have product placed in an international outlet for wholesale of retail products
• Month 10 Review current work to date, amend targets are applicable and re-set goals
• Month 11 Research new outlets for international sales
• Month 11 Evaluate supplier and customer interaction and document a marketing strategy
• Month 12 Complete handover guide, detailing templates and actions required to maintain 

Please note that the placement location will be the Ardgay Game Factory, which is a meat processing environment. 

If you are eligible, you can apply up to six months before you graduate. 

For informal enquiries regarding this position please contact: Ruaridh Waugh, Technical Manager, tel: 01863 766 162, email: [email protected] 

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Qualifications

Preferably a degree in Marketing or Business. Other candidates will be considered provided they have the required skills.

Skills / Experience

Essential Skills

• Good spoken and written communication skills
• Design background
• Marketing experience and market research skills
• Ability to work on own initiative
• Reliable and able to maintain confidentiality
• Interest in and knowledge of food production
• Good networking skills
• Ability to assume responsibility for project management and completion

Desirable Skills

• Ability to develop and maintain social media
• Ability to develop and maintain website
• Interest and understanding of rural sports (i.e. game shooting)

Benefits

Company benefits

• Access to training if appropriate courses are available.
• Plentiful supply of wild game and venison.

Placement benefits

As part of this ScotGrad Graduate Placement Programme, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access a residential course focused on business skills.

Additional information

Location: Bonar Bridge, Sutherland

Preferred start date: 01/06/0216

Company information

Ardgay Game - in the heart of the Scottish highlands - has been processing and exporting wild game and venison for over 25 years.

Based in Bonar Bridge, on the shores of the Kyle of Sutherland, we are a family run business, owned and managed by our founder Leslie Waugh.

At the heart of the community, our local workforce proudly produces a local product for a global market. A team of skilled butchers combine tradition with technology to produce the finest meat for today's discerning customer.

Wild Scottish Venison is nature's finest meat, and has been growing in popularity for many years, so it is not surprising that current demand is outstripping supply.

Estate suppliers from across the Highlands provide us with the very best quality product which meets our rigorous quality standards and ensures that we always deliver a top end product.

Company sector: Food and Drink

Company website: http://ardgaygame.co.uk/

Placement contact details: Ruaridh Waugh
01863 766 162