digital marketing officer MESLYKBVES

16 Days left CLOSING DATE: 11/04/2016

Abbotsford Trust Ltd

Digital Marketing Officer

2 Application(s) to date

HNC, HND, Undergraduate Degree, Postgraduate Degree

Closing Date:: 11/04/2016
Skill:: Marketing market research and PR
Region:: Borders
Salary: £9,900 (£16,500 pro rata)
Length:: 12 months
Ref code: MESLYKBVES

APPLY FOR POSITION SAVE TO MY SHORTLIST

Placement summary

Abbotsford, home of Sir Walter Scott, is one of the world’s best known literary houses and a 5 star visitor attraction only one hour south of Edinburgh (with a direct rail link). Following the completion of a major development project, Abbotsford have an opportunity for a Digital Marketing Officer to take a leading role in establishing and managing industry leading digital marketing communications. This is a superb opportunity to develop work based digital marketing skills and gain experience within a world class heritage organisation with strong links to national organisations. This 12 month placement will be done on a part-time basis (3 days per week).

Job description

Project Description

Under the guidance of the Chief Executive, and collaborating closely with the Marketing & Communications Officer, to lead on the delivery of actions highlighted in the Digital Marketing Action Plan in an innovative and engaging way that reflects the brand’s unique personality.

Placement Objectives

To increase the number of new and repeat visitors to Abbotsford, and to stimulate customer recommendations and referrals.
To increase occupancy rates in Abbotsford’s 5 star luxury self catering accommodation.
To increase wedding enquiries.

Role Description

Main Tasks:

Assist the Marketing & Communications Officer to secure strong content (writing text, capturing and editing images & video) from colleagues across the organisation for distribution through digital channels
With the Marketing & Communications Officer take a leading role in social media activity, and assist in updating the website
Lead on establishing and delivering Abbotsford’s first Google Adwords campaign, utilising credits under Google’s charity scheme
Analyse web trends and data to make recommendations to further optimise our digital presence
Manage third party website listings, engage in discussion forums, and establish agency ticket sales
To lead on producing, sending and evaluating email newsletters, and assist the Marketing & Communications Officer to increase subscription numbers
Assist the Chief Executive to develop relationships with digital media contacts and compile a comprehensive and detailed database of relevant local, national and international digital media contacts
Work with all departments to develop press releases, organising photo opportunities and press calls on site and responding to media enquiries. Catalogue all digital media coverage.
Ensure brand integrity for Abbotsford including advising colleagues and contractors in understanding the Abbotsford brand and sub brands, ensuring Corporate Guidelines are adhered to
Undertake financial administration for digital marketing including; processing and coding invoices for payment, liaising with the Finance team, monitoring expenditure against marketing budgets, and obtaining quotes and raising purchase orders
Undertake information gathering and basic research for the Chief Executive as delegated, for example researching digital trends
Maintain information systems for marketing and communications as required, including creating of mailing lists, updating databases, central records of media publicity and press releases

Qualifications

A degree or marketing diploma or similar relevant qualification

Skills / Experience

Essential Skills

Knowledge of and confidence in online channels, including website content maintenance, and a range of social media
Knowledge of marketing and PR, ideally including an understanding of media relations and brand integrity
Exceptional writing skills are essential along with proficiency in using image and video editing software.
Strong written communication skills, including ability to draft and copy edit press releases, bulletins and promotional materials that combine flair with attention to detail

Desirable Skills

Good planning and organising skills, including ability to deliver to multiple priorities and to deadlines
Analytical and creative skills and ability to undertake basic research and development support
Excellent interpersonal skills, including the ability to build relationships and engage with the general public and with PR and media related contacts

Benefits

Company benefits

Auto-Enrolment in company pension scheme
Job specific training available throughout duration of placement

Placement benefits

As part of the ScotGrad Graduate Placement Programme, the successful candidate will be allocated a space on a 3-day business and employability skills residential course, and also benefit from ongoing support from the ScotGrad team throughout the duration of the placement.

Additional information

Location: Abbotsford, Melrose

Planned interview date: TBC

Preferred start date: 25th April 2016

OUR PLACEMENTS