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Closed CLOSING DATE: 30/05/2014

eCom Scotland Ltd

Graduate Social Media/SEO Marketing Executive

HND, Undergraduate Degree, Postgraduate Degree

Closing Date:
30/05/2014
Skill:
Marketing market research and PR
Region:
Fife
Salary
£20,000
Length:
6 months
Ref code
OGDIQDOVCV

Placement summary

eCom Scotland, pioneers and innovators in their field of eLearning, have an exciting opportunity for a graduate with keen business development skills and a passion for technology, to broaden our potential opportunities in the UK and Internationally, giving the business the ability to grow into new, diverse markets. This is a 6-12 month placement, with the strong possibility of a permanent position thereafter, based in Dunfermline, Fife.

Job description

Project Description

Project Description:

eCom Scotland are pioneers and innovators in their field of eLearning, utilsing the best in technology to create outstanding solutions for their clients.

We are looking for someone to join our team that can bring that ‘cutting edge’ to our Business Development team. With a busy competing market we need a creative approach to our Marketing and Business Development provisions to increase international opportunities. Although inroads have been made, the majority of eCom’s business comes from the UK, this role would look to focus on developing the international market whilst supporting the UK market development.

Placement Objectives

Placement Objectives:

  • Researching current & future trends
  • Identify Key International Markets/events
  • A Robust approach to International Promotion
  • Alternative ways to promote within the UK
  • Identify expanding current sectors
  • Positioning eCom at the forefront of our Industry

Role Description

Role Description:

The graduate will require to research and identify key countries/events, create a robust infrastructure and plan out & initialise the adoption of Social Media & Search Engine Optimisation for the International Market.

This commercial role would suit a Graduate with keen business development skills and a passion for technology. An IT related degree would be advantageous but is not essential. We are particularly interested in someone who is social media savvy, as we see future trends for customer care coming from this area of communication and it’s something which we are not fully utilsing. We would ensure that the role would be a kickstart for the graduate’s career with full bespoke training within a specialised and successful market that in today’s economically challenging times is bucking the trend within the Learning and Development/education arena.

For eCom this position would allow our Business Development and Marketing position to be aligned with our pioneering Client Enterprises, which in turn will increase opportunities which can then be researched and pitched by the Graduate. It is expected that this project will broaden our potential opportunities in the UK and Internationally, giving the business the ability to grow into new, diverse markets.

Tasks will include:

  • A fully documented marketing and business development plan including International marketing objectives
  • Present to Directors decisions on Countries/events to be focused on for the year
  • Create International & Industry specific Marketing materials
  • Develop an International Social Media focus and increase audience figures (Measurable through Google Analytics and Social Media analyst software)
  • Develop relationships with possible International Partners

Qualifications

The graduate will have achieved a degree, preferably in a business related subject and/or IT related.

Skills / Experience

Essential Skills

Competent in all MS Office packages (Word and Excel to intermediate levels). Excellent written and oral communication skills Soft skills such as being self-motivated and proactive are a must for our team

Desirable Skills

Social Media marketing skills/expertise/knowledge would be advantageous

Benefits

Company benefits

Our aim would be to ensure that this placement role would provide the perfect start to the graduate’s career. We will provide bespoke training within a specialised and successful market that in today’s economically challenging times is bucking the trend within the Learning and Development/education arena.

Placement benefits

As part of ScotGrad Graduate Placement Programme, the candidate will benefit from support from the ScotGrad team and may have access to training.

Additional information

Dunfermline

03/02/2014

Company information

e-Com Scotland is based in Dunfermline (Central Scotland) and has been in existence for 16 years. We are pioneers in the field of eLearning and eAssessment which includes encompassing support and consultation to produce award winning solutions for our partners. We utilise a unique partnership approach with other organisations around the world and are looking to expand this further in the coming years. We are committed to growth with the recent expansion of our premises which have now doubled in size.

Enabling Technology ICT

Company website: www.ecomscotland.com/

Wendy Edie
0845 643 1344