Natalie brought her creativity from a design degree into the business to help promote the SUPER!NATURAL brand.
What is your background?
I always had an interest in all things creative and I am currently studying in my final year Design & Digital Arts at Edinburgh Napier University. I graduated from Cardonald College in 2013 with an HND in Visual Communications Graphic Design for Print and New Media which took me into my 3rd year of university.
What was your placement project?
My summer placement was in Inverness which was very appealing to me as it meant I got to stay at home for summer! I worked with SUPER!NATURAL (Invereach) on a 12 week summer placement and my job title was Market Development Officer, which is very different to what I’m used to! I created a student campaign, which is currently active across Scotland, where SUPER!NATURAL is attending Fresher’s Fayres with freebies and free samples. During the Fayres, we have been promoting the brand to students and spreading the word and also hosting our very own photo booth with our #supernaturalnrg frames which I created myself from scratch. I also opened up the Student Ambassador program which is available to all university and college students. The website was something that I’ve been editing as well. I’ve cleaned up some of the pages and added in the ‘Student Zone’ which students will find all information about our events, student ambassadors and the competition we’re running across the month of September. I’ve been very busy!
What did you like most about your placement?
The thing I liked most about my summer placement was that my boss(es) let me do things in my own, creative way and were very comfortable with letting me get on with things. It’s nice to work in a business with people who value your opinion and I think that definitely helped, considering I’d never done marketing like this before.
Getting to take part in the training days at Fairburn Activity Centre was definitely a plus as well! You learn a lot about running a business, business ideas etc. but also get to meet a lot of new people.
What did you learn and what skills have you gained during your placement?
Getting in touch with people can be quite difficult so you have to have a lot of patience. I learned a lot about running a small business and working with companies outside of the business which is handy for me as it’s a possibility I will be working for myself when leaving university.
Any advice to other students?
Don’t be afraid to apply for a placement! I couldn’t stress that enough. I’m a design student working in a completely new area (marketing) and although there are struggles, you learn a lot as you go on! If you have the skills and qualifications for a placement, apply! Even if you don’t think you’ll get it, apply! It’s always worth a shot. I didn’t think I was going to get the placement and I did. They wanted me over other students because of my branding knowledge.
Read about her employer's experience.