OUR PLACEMENTS

Placement summary

Pròiseact nan Ealan (PNE) based in Stornoway on the Isle of Lewis, is recruiting for a recent graduate for a 12 month Marketing role.  The successful graduate will be responsible for preparing and delivering a Marketing Strategy Action Plan and will increase and improve PNE’s marketing communications and message through their new website and social media such as Twitter, Linked-In, Facebook, blog and e-newsletters.

Job description

Project Description

By communicating and contacting people regularly, the visibility and message of PNE will reach its key audience and will help in supporting new funding and service opportunities.

This successful graduate will ensure that a process is in place to tie social media to PR activity and to keep profiles up to date in order to  raise awareness and spread information about Proiseact nan Ealan’s work. The graduate will implement a monthly and quarterly marketing system, all aspects of which will be monitored regularly by a key member of the management staff.

The graduate will heighten the profile of the national Gaelic arts agency, creating powerful key messages and a series of feature ideas for regional and national press to celebrate the work of the company.

Tasks of the role will include:

• Development of new website
• Identify key contacts and activities with PNE on a monthly basis
• Update customer database
• Create content and maintain a new PNE monthly newsletter
• Weekly social media activity day
• Networking
• Collecting and collating information to analyse markets and recognise the target market opportunities
• Gaelic arts sector research
• Web review and maintenance
• Develop social media presence through Twitter, Facebook and Linked-in etc.
• Creation of a social media manual for hand over at the end of the placement
• Prepare and deliver a 3 year Marketing Strategy Action Plan. 

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Qualifications

Skills / Experience

Essential Skills

Essential:
• Gaelic fluency and literacy
• Extensive IT skills
• Social media skills
• Creativity
• Ability to organise and plan
• Good oral and written communication skills
• Team worker
• Motivated

Desirable:
• Writing press releases, compiling adverts
• Web design knowledge
• Marketing Qualifications

Benefits

Company benefits

As part of this ScotGrad Graduate Placement Programme, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access a four day residential course training focussed on employability and business skills.

Placement benefits

As part of ScotGrad Graduate Placement Programme, the successful candidate will have access to a free two day business and employability skills residential course and also benefit from ongoing support from the ScotGrad team throughout the duration of the placement. 

Additional information

Location: Stornoway, Isle of Lewis

Preferred start date: 06/01/2014

Company information

Pròiseact nan Ealan was established in 1987 from our base in Stornoway on the Isle of Lewis in the Western Isles from where we work nationally and internationally to promote the Gaelic language and its culture through the arts. • We deliver innovative, high-quality arts productions, initiating projects in traditional and contemporary art forms. • We mentor and support individuals and communities as they create pilot projects which have a long-term, independent and sustainable future. • We promote and celebrate the richness of Gaelic language, arts and culture locally, nationally and internationally by collaborating with Scotland’s leading arts, cultural and Gaelic organisations. • We work with artists, communities, broadcasters, educators and others to build new audiences for the Gaelic language and its arts, among Gaelic speakers and beyond. • We undertake research into how Gaelic language and culture are developing and contributing to the economic and cultural vibrancy of Scotland.

Company sector: Creative Industries

Company website: www.gaelic-arts.com

Placement contact details: Mairi MacLennan
01851 704493