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Closed CLOSING DATE: 30/10/2014

Art Retail Network Ltd

Digital Marketing Specialist

Undergraduate Degree, Postgraduate Degree

Closing Date:: 30/10/2014
Skill:: Marketing market research and PR
Region:: Glasgow
Salary: £18,000 pro rata per annum
Length:: 12 months
Ref code: EADKUKVWEU

Placement summary

Art Retail Network Ltd has an exciting opportunity for a Graduate with marketing skills to assist us in building a reliable and repeatable online acquisition system. You will open up the digital marketing space for the acquisition of new customers and to drive the online customer acquisition price down to below lifetime customer value. You will have autonomy to drive improvements and make a real impact on the business. This is a 12 month placement with a view to permanent hire, based in Glasgow.

Job description

Project Description

We are looking to build a reliable and repeatable online acquisition system. The purpose of the role will be to open up the digital marketing space for the acquisition of new customers and to drive the online customer acquisition price down to below lifetime customer value.

Successful delivery of the project will allow the company to strategically plan marketing spend with a high confidence in the approach built by the graduate to deliver a target return on marketing spend to be stabilised at a ratio of 3:1.

Placement Objectives

Successful delivery of the project will deliver a tested and documented approach to all of our digital customer acquisition activity that delivers a stable return on marketing spend at a ratio of 3:1. This will allow the company to strategically plan online marketing spend going forward with a high confidence in the forecasted returns.

Role Description

The role will be largely office based plus liaison with external agencies as required. You will have regular contact with the CMO and CEO and will undergo an initial learning period where you will acquire all necessary product knowledge and background to the business. You will also be taught the world-class Innovation Engineering approach utilised by Art Retail Network.

You will be asked to propose a plan for the use of any mix of online acquisition methods you feel relevant in the pursuit of the project’s stated objectives. Your plan will be evaluated by the CMO and revised if necessary. When it is agreed, you will be assigned an initial budget to begin testing your approach. You will have autonomy at this time to adjust your plan based on analysis of feedback metrics and customer acquisition data. As the plan develops the CMO will seek to release more budget to your activity until your approach is being delivered in full.

Reporting to the CMO you will be key to the planning and development of methods, processes and budgets to be used going forward for the company’s digital marketing strategy. You will then be responsible for rolling-out activity and ongoing management of the digital acquisition processes during the initial test and learn phase. This will include:

Digital advertising: Development and refinement of copy for PPC / network banner advertising. Interpreting analysis metrics and further refinement, testing and learning of new approaches.
Blogs/Social Media: Development of an approach to delivering a social media strategy for the business that will deliver new traffic and engage current users more fully.
e-mail: Development and implementation of customer journey nurturing system via the use of email to maximise conversion of users while on free trial and to increase engagement of all users with our platform.
SEO: Utilise learnings from above to target SEO activity to improve performance with natural search.
External suppliers: Engage and manage relationship with any external organisations required in the delivery of all of the above.

Successful delivery of the above will open up the opportunity of a full time post in the ongoing management of your approach and management of other supporting members of staff required to scale activities up.

Qualifications

Graduate of an undergraduate or postgraduate degree, preferably in marketing or similar - all disciplines considered.

Must demonstrate strong capability/knowledge of digital marketing in-particular.

Skills / Experience

Essential Skills

All disciplines will be considered as long as the graduate can demonstrate, through the course of their studies and any work experience:

Knowledge, skills and/or experience in programmatic digital marketing techniques
Ability to create effective marketing copy with web focus
Ability to create e-marketing copy and customer engagement journeys
Strong IT literacy with competency in core MS Office packages
Excellent analytical skills and attention to detail to produce accurate results
Strong organisation skills and time management
Excellent communication skills, both verbal and written
Innovative and creative
Fast learner
Proactive and able to work on own initiative as well as part of a team

Desirable Skills

Driving licence and car.
Interest in either art or technology.

Benefits

Company benefits

Working with and learning from leading business strategy and innovation experts.
High potential of permanent role after placement period.

Placement benefits

As part of ScotGrad Graduate Placement Programme, the successful candidate will have access to a free two day business and employability skills residential course and also benefit from ongoing support from the ScotGrad team throughout the duration of the placement.

Additional information

Location: Glasgow

Planned interview date: Week beginning 3rd November

This placement may result in a permanent employment afterwards

Preferred start date: Mid November