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5 Days left CLOSING DATE: 12/06/2016

The Pier Arts Centre

Audience and Market Research Co-ordinator

HNC, HND, Undergraduate Degree

Closing Date:
12/06/2016
Skill:
Marketing market research and PR
Region:
Orkney
Salary
£8.25 per hour
Length:
12 weeks
Ref code
XFGCGSGDGR
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Placement summary

The Pier Arts Centre in Stromness, Orkney is home to important collections of modern and contemporary art. The gallery and museum enjoys Visit Scotland 5 Star status and is an Accredited museum with a Recognised Collection of National Significance to Scotland. 

  

This exciting 12 week project requires a student to carry out audience and market research, to identify current gaps in provision that offer opportunities to develop new products or services.

Job description

Project Description

The project will assist the Pier Arts Centre to assess and analyse its visitor profile and identify opportunities for growth. 

The project will update existing practice and inform the development of subsequent business activities, for example, retail development and the growth of the Centre’s commercial opportunities. 

The data gathered during the first phase of the project will be analysed to inform business development and to refresh marketing and audience development strategies as well as help to update other strategies such as communications, digital and retail.

Specific tasks of the placement will include:

Task/Activity to be achieved  Expected result of task/activity Date task/activity will be achieved
Review and analyse existing in-house data Identifying any data gaps and information required Week 1
Research comparative external data Provide baseline information Week 1
Development of surveys  New visitor survey and on-line digital survey Week 1/2
Carryout face to face visitor surveys and undertake digital survey Completing 40 of face to face surveys per week Week 5
Analysis of survey data Report of data analysis Week 6
Development of draft Marketing and Audience Development Strategies Study data to feed into the development of updated strategies in consultation with senior staff Week 8
Development of draft chapter for inclusion in Communications, Digital and Retail strategies  Study data to feed into the development of updated strategies in consultation with senior staff Week 10
Development of protocol/ methodology for future regular use of survey Visitor Survey and guidance to its use Week 12
Create handover document Create handover document to ensure continuity Week 12

Working Hours: Tuesday – Saturday; 35 hours per week 

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.



Qualifications

Open to all current undergraduate degree students who will return to their studies after the summer. All candidates will be considered provided they have the required skills.

Skills / Experience

Essential Skills

  1. Research skills and/or experience
  2. Excellent analytical and interpretative skills
  3. High level of accuracy and attention to detail
  4. Computer literate
  5. Excellent communication skills – written and oral
  6. Approachable and friendly attitude

Desirable Skills

  1. Interest in the visual arts
  2. Previous experience of working with the public
  3. Knowledge of digital and social media
  4. Understanding of island social and economic factors

Benefits

Company benefits

The student will have a unique opportunity to gain experience and insight from staff, and to work effectively in the context of a creative and cultural organisation. The student will enjoy staff discounts and free access to events and activities organised by the Centre.

Placement benefits

As part of this ScotGrad Graduate Placement Programme, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access a two day residential course focused on employability and business skills.

Additional information

Stromness

28/06/2016

Company information

The Pier Arts Centre exists to care for an important collection of 20th and 21st century British art and to promote artistic works, exhibitions and lectures for the purpose of the education and enjoyment of the general public.

The Centre presents a year round programme of contemporary and museum based art exhibitions as well as related events including talks, workshops, lectures and readings. These are presented within the gallery’s building and throughout Orkney.

The Pier Arts Centre addresses two distinct complimentary aims i) as an Accredited Museum with a nationally significant ‘Recognised Collection’ of art and ii) as a dedicated space for the promotion of contemporary visual art. This dual responsibility offers the Centre an important opportunity to work with a broad range of cultural agencies at local, regional and national levels. The Centre’s activities respond to the needs of a wide variety of users and audiences and contribute to the social, economic and cultural wealth and well-being of Orkney and Scotland.

Creative Industries

Company website: www.pierartscentre.com

Shona Flanagan
01856 850 209

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