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CLOSING DATE:
13/10/2013
Graduate Digital Marketing Specialist
HND, Undergraduate Degree, Postgraduate Degree
- Closing Date:
-
13/10/2013
- Region:
-
Borders
- Salary
-
£17,000
- Length:
-
12 months
- Ref code
-
QPCHDAEDPZ
Placement summary
Hawick based, high quality sock manufacturer, The House of Cheviot, is looking to recruit a Graduate Digital Marketing Specialist, for a 12 month placement, for a project which is based around our digital strategy and is aimed at accomplishing the goals
of new customer acquisition and improving the long-term effectiveness of our SEO and online efforts.
Job description
Project Description:
Hawick based, high quality sock manufacturer, The House of Cheviot, is looking to recruit a Graduate Digital Marketing Specialist, for a 12 month placement, on a project which is based around our digital strategy and is aimed at accomplishing the goals of new customer acquisition and improving the long-term effectiveness of our SEO and online efforts.
The project will require the successful candidate to create and publish digital content across all online platforms which will include our brand websites and social media platforms according to the content management plan. There will also be a requirement to assist in management and optimisation of email marketing. In addition, the job holder will receive a good understanding of the manufacturing process and be involved in other aspects of marketing and sales as appropriate. The role reports directly to Robin Deas (sales and marketing director) and will see interaction with other members of the management team, notably Ann Sadler (admin) and Jason Deas (factory manager).
Main Tasks:
- Create, write and edit web content for delivery across multiple platforms
- Assist in creating and editing email marketing campaign
- Report results in timely manner
- Analyse web trends and data to make recommendations to further optimise our digital presence
- Monitor online paid placements for effectiveness and optimise as needed
- Manage the online product offering to include writing unique and optimised descriptions for each product and managing product attributes
Qualifications
HND or Degree in marketing, communications or related field or equivalent work experience
Skills / Experience
Essential Skills:
- Strong communications and interpersonal skills
- Adept relationship building ability
- Experience of OS content management system
- Google Analytics experience
- Photoshop or similar graphics programme
Desirable Skills:
- Excellent copy writing and grammatical skills
- Understanding of Web writing
Benefits
Company Benefits:
This is a superb opportunity for a recent marketing graduate to join a growing and innovative company, with real potential for the future. If the project is successful and both parties mutually agreeable, it is foreseen that the role will be continued, either within the discipline of digital marketing and/or the wider aspects of marketing, including the opportunity for management development.
Placement Benefits:
As part of the ScotGrad Graduate Placement Programme, the successful graduate will benefit from support from the ScotGrad team within Scottish Enterprise and may have access to graduate training.
Additional information
Hawick
07/10/2013
Company information
The House of Cheviot has grown rapidly since its formation in 2002 and is today at the forefront of Scottish high quality sock manufacturing with a strong brand producing distinctive, highly fashionable socks for discerning country, highland and high street
markets both in the UK and increasingly overseas. The business now wishes to develop its Digital footprint and requires assistance to develop a digital strategy and implement the resulting actions to assist House of Cheviot to grow its market share and raise
awareness of the brand both to the consumer and the wholesale market.
Textiles
Company website: www.houseofcheviot.com
This placement may result in a permanent employment afterwards