OUR PLACEMENTS

Placement summary

TEFL Scotland Ltd, based in Dingwall, Ross-shire, is recruiting for a Graduate for a 12 month Digital Marketing role. This role will provide focus on two key under-developed areas in online marketing, Search Engine Optimisation and affiliate marketing.

Job description

The project will be to increase search engine presence on our existing site and new domestic product site. Full training will be given on site and we will engage an external consultant to provide SEO guidance, mentoring and management for the first 6 months of the project. As with SEO, affiliate marketing will be the second primary channel to market new domestic product. You will be responsible for setting up new affiliate campaigns and exploiting existing ones. The successful graduate will help form strategies for both areas and implement them and will work within a supportive environment that encourages learning and training. This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Qualifications

Skills / Experience

Essential:

• Internet user

• Proficient in office applications

• Very literate

• Proven experience of achievement in professional, academic or area.

• Excellent communicator

• Flexible and open to change

• Results orientated

• Desire to learn

• Able to have fun

Desirable:

• Web updating via CMS

• Photoshop

• HTML

• Working in a small business environment and a small team

Benefits

As part of this ScotGrad Graduate Placement Programme, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access a four day residential course training focussed on employability and business skills.

Additional information

Location: Dingwall, Ross-shire

Preferred start date: 28/10/2013

Company information

TEFL Scotland provides Teaching English as a Foreign Language classroom and online training across the UK and Ireland and are expanding to offering their online training courses to a worldwide market. We are looking to grow our current UK markets by more targeted sales and marketing and are developing new product to grow our domestic markets. Our recently launched website aims to consolidate and focus our marketing. While we have always been an online business, we are looking to grow our online presence substantially through search engine and affiliate marketing. These channels are relatively untapped and yet return the highest rate of ROI. We are also developing international markets, specifically China and Southeast Asia, aiming to take our existing products and tailoring them for overseas markets.

Company sector: Further and Higher Education

Company website: www.tefl.org.uk

Placement contact details: Joe Hallwood
08712218335