OUR PLACEMENTS

Placement summary

Equi's is a multiple award winning and fast growing Premium Ice cream Manufacturer, Wholesaler and Retailer, based in Hamilton, South Lanarkshire. We pride ourselves on our Italian heritage and our 93 year old business history. Due to our continued success, we now have an exciting opportunity for a graduate who can excel at digital marketing. The 12 month placement will suit someone who is keen to deploy their recently acquired skills and help us to take on and develop our exciting brand online.

Job description

Project Description

This is a key business growth project for us and we need the right person to support and help deliver the wider objectives of the business through smart of use digital marketing tactics, techniques, campaigns and activities. The role requires a bright, enthusiastic and aspiring digital marketing professional, ideally with strong writing skills, a creative edge and a love of all things digital but above all, you will need to understand our commitment to a locally sourced premium product marketed in our own inimitable style.

Placement Objectives

You will provide high quality digital marketing support which will enable us to successfully deliver on the wider growth objectives of the business.

Role Description

You will be supported via a digital agency who will provide guidance, training and mentoring support

Main Tasks:

• Creating engaging content for use on the company website, blog etc
• Creating and sharing content for social channels including Facebook, Twitter, Instagram and Pinterest
• Creating and launching engaging advertising campaigns through Google Adwords, facebook advertising and other channels
• Online engagement of customers via multiple online channels such as facebook, twitter etc.
• Developing our online brochure to follow up website wholesale enquiries
• Working with digital agency create key meaningful digital goals and measure impact of campaigns, content and other activities
• Use analytics to work out the digital activities which deliver the greatest impact on wider business goals

Qualifications

HND or Degree in Marketing or related discipline

Skills / Experience

Essential Skills

• Basic design skills (e.g basic Photoshop, paintshop pro etc)
• Proven understanding of the range of digital channels and how they can be effective in creating excellent marketing campaigns
• Basic understanding of Search Engine Optimisation (SEO)
• Experience in the creation of content ideally for marketing purposes
• Good working knowledge of social media

Desirable Skills

• A keen interest in the Food and Drink sector in Scotland

Benefits

Company benefits

• Free lunches in our restaurant 
• Unlimited testing of all new ice cream samples 
• Honorary membership of the 'ice cream dream team' - Who come up with our new flavour ideas 
• Access to company club seats at the Hydro - (for the best ideas) 
• Company Pension scheme

Placement benefits

As part of ScotGrad Graduate Placement Programme, the successful candidate will have access to a free three day business and employability skills residential course and also benefit from ongoing support from the ScotGrad team throughout the duration of the placement.

Additional information

Location: Hamilton

Planned interview date: TBC

Preferred start date: 27th April 2015

Company information

Here at Equi’s, we’ve been serving up the finest ice cream for more than 90 years, thanks to our proud Scots-Italian heritage. As a family-run firm, our recipes have been passed down through the generations, making our delicious desserts legendary among ice cream aficionados everywhere. We’re the nation’s premier ice cream as we use only the finest locally sourced produce — including lashings of fresh Scottish milk and double cream. It’s the reason Equi’s Ice Cream’s won more awards than any other — and why our loyal customers keep coming back.

Company sector: Food and Drink

Company website: WWW.EQUI-ICECREAM.CO.UK