OUR PLACEMENTS

Placement summary

Opinurate is an innovative company currently seeking an ambitious, multi-talented marketing graduate. We offer an excellent salary with potential for career progression. We are in the process of implementing a strategic marketing plan and successful candidate will gain a wealth of experience across website design and build, inbound marketing, social media and PR.

Job description

Project Description:

Opinurate is an innovative company currently seeking an ambitious, multi-talented marketing graduate. We  offer an excellent salary with potential for career progression. We are in the process of implementing a strategic marketing plan and successful candidate will gain a wealth of experience across website design and build, inbound marketing, social media and PR. Our global growth strategy offers the candidate the opportunity to gain experience researching and targeting global markets. While it is important to Opinurate to offer our team a fun and motivational work environment the role is very much results driven. If you display a commitment to your role and the ability to use your own initiative we will invest in you moving forward.

Main Tasks:

• Develop Client Communications
• implement and manage effective communication strategies and marketing campaigns for all business development and customer facing requirements to grow existing client relationships and increase participation.
• Draft copywriting content with the Marketing Manager and produce communication design in a format to suit the channel.
• Strive for 100% perfection with all marketing communications maintaining the organisation's high standards.
• Ensure the content and format of all marketing materials is in accordance with customer brand guidelines and receive the appropriate approvals prior to issue.
• Edit and issue all hard copy and electronic communications in line with the communications plan and then analyse and appraise the effectiveness of communications.
• Digital & Online Marketing Manage the website format and content (including basic HTML and uploading and resizing images/documents).
• Analyse and appraise website performance and activity and over time enhance SEO.
• Market Data and Performance Reporting Monitor and appraise customer service levels and relevant KPI reports.
• Analyse and report on the effectiveness of marketing communications to establish best practice and effectiveness of different marketing messages.
• Develop and maintain a database of both potential and existing customers (via CRM) Brand Awareness Assist the Marketing Manager to develop a clear brand strategy across all target markets which is communicated consistently and coherently and which is aligned with the business's strategy and its client solutions.

Qualifications

All applicants must be educated to degree level

Skills / Experience

Essential

• Excellent spoken and written communication skills.
•  Good organisational and planning skills.
•  Drive, motivation and initiative with the ability to work under pressure and to deadlines.
•  Self-starter with the ability to work with minimum supervision.
•  Creative thinking that continually seeks improvements with the confidence to "sell" an idea and to share knowledge.
• Copywriting skills, and material production skills with basic understanding of use of Adobe Creative Suite and MS Publisher.

Desirable

•  HTML and CSS content management system and desktop publishing skills. 
•  Strong MS Office skills (Word, Outlook, Excel, Powerpoint) Ability to implement and use software to issue bulk communications, track communications (open, click through and bounce rates) and analysis and appraise website activity.

Benefits

As part of the ScotGrad Graduate Placement Programme, the candidate will benefit from support from the ScotGrad team and may have access to training

Additional information

Location: Pacific Quay, Glasgow

Planned interview date: 27/09/2013

Preferred start date: 07/10/2013

Company information

Opinurate deliver a market defining Customer Experience Management software solution to clients across the retail, hospitality and client facing sectors. Our target markets include luxury and enterprise sized businesses. We have big aspirations, the rate at which we are growing means that we can offer the right candidate career progression and the opportunity to work within a professional yet friendly environment in our modern office space within The Hub at Pacific Quay. .

Company sector: Enabling Technology ICT

www.opinurate.com

Placement contact details: Rebecca Henderson
07795841941

This placement may result in a permanent employment afterwards