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16 Days left CLOSING DATE: 26/07/2016

Moray Reach Out

Digital Marketing Officer

HND, Undergraduate Degree, Postgraduate Degree

Closing Date:
26/07/2016
Skill:
Marketing market research and PR
Region:
Moray
Salary
£16,500 - £18,500 per annum, dependent on experience
Length:
12 months
Ref code
IIHNQXYYEY
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Placement summary

Moray Reach Out is a social enterprise with a remit of supporting vulnerable or protected adults through offering training opportunities. They are now looking for a Digital Marketing Officer to develop and implement a new marketing strategy. 

This 12 month project will entail updating the current processes and maximising use of digital marketing tools in order to increase customer base and sustainability.

Job description

Project Description

Moray Reach Out manages four business ventures and sites each with their own specialisms. As a result new Marketing Strategy & Communications Plan is now required in order to achieve an enhanced online presence, acquire a broader customer base and strengthen the sustainability of Moray Reach Out.

Specific tasks of the placement will include:

  • Assessing the current marketing processes and tools 
  • Undertaking business needs’ review with the staff
  • Developing a 2 year Marketing Strategy & Communications Plan 
  • Implementing the Marketing Strategy & Communications Plan – this will entail setting up and maximising use of digital marketing tools, linking the website to the social media channels (primarily Twitter and Facebook), creating a blog and an e-newsletter, and developing joint marketing materials for all of Moray Reach Out’s ventures (leaflets, videos, digital photo displays, joint and individual to each project as budget allows) 
  • Delivering an in-house training to other members of staff so that they can fully participate in digital communications with each other and clients 
  • Increasing digital presence in order to establish a broader customer base and increase its profile in Moray 
  • Reviewing the Marketing Strategy & Communications Plan to ensure its fitness for purpose 
  • Developing a handover note to ensure the continuity 

For informal enquiries regarding this position please contact Shona Radojkovic, General and Business Development Manage, tel: 01542 839324 email: [email protected]

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Qualifications

Minimum HND qualification. All subjects accepted provided the candidate has the required skills.

Skills / Experience

Essential Skills

  • Knowledge and experience of digital marketing tools
  • Knowledge and experience of general marketing principles/processes
  • Must be creative (design & presentation of materials)
  • Excellent communication and presentation skills
  • Demonstrable ability to work as part of a team
  • Desire to succeed and commitment to meet outcomes (drive & enthusiasm)

Desirable Skills

  • Driving licence and access to vehicle (expenses paid from base to other sites)
  • Knowledge of writing for the web, blogs, social media e.g. Twitter

Benefits

Company benefits

The Graduate can expect to gain a wealth of knowledge from our four different sites both in terms of what the businesses offer but also an insight into working with adults with learning disabilities and other vulnerable adults and the rewards of working in a social enterprise.

Additional training, if required via our tsiMORAY network.

Possible employment opportunities may arise within our organisation should the project be a success.

Placement benefits

As part of the ScotGrad Graduate Placement Programme, you will have access to a tailored graduate business skills training course. ScotGrad placements also offer a unique opportunity to connect with a vast network of graduates and ScotGrad alumni. All graduates appointed through the programme are encouraged to use the ScotGrad LinkedIn group to communicate with other ScotGrad participants, learn about any professional development opportunities, including any relevant networking events and build up a professional network.

Additional information

Buckie/Lossiemouth/Elgin

12/09/2016

Company information

Moray Reach Out originated in 1996 through a group of parents and carers who wanted to increase opportunities for adults with learning disabilities. The organisation has since broadened its remit to include supporting any vulnerable or protected adults who can benefit from their services. Moray Reach Out is a social enterprise and the umbrella for a number of individual business ventures operating as separate social enterprises:

Waste Watchers Buckie - In partnership with the Moray Council, Moray Reach Out developed a steel and used beverage cans (UBC) aluminium recycling operation in Buckie and have since expanded the operation to include plastic bottles and developed a recycling operation in Lossiemouth http://www.morayreachout.org.uk/waste_watchers.html 

In Stitches – offers a unique, personalised embroidery services, digitising organisation’s logos and providing workwear/leisurewear with the logos and personalised gifts for every occasion http://www.morayreachout.org.uk/institches.html 

Buckie Yarns - is a well-established wool and haberdashery shop which keeps up with the latest trends http://www.morayreachout.org.uk/buckie_yarns.html

All these ventures provide valuable training (134 training places per week) in real-life work settings and are valued by our trainees, their parents, carers and stakeholders.

Other

Company website: www.morayreachout.org.uk

Shona Radojkovic
01542 839324

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