OUR PLACEMENTS

Placement summary

This is a first class opportunity to join a small team working for established travel business, McKinlay Kidd. This 12 month graduate placement project will see the successful candidate assisting the Directors in developing the company's overall marketing presence.

Job description

Project Description:

This is a first class opportunity to join a small team working for established travel business, McKinlay Kidd. The graduate placement project will see the successful candidate assisting the Directors in developing the company's overall marketing presence, with specific focus on digital, in key markets such as North America, Australia, France and Germany, as well as the UK.

Although advertised as a full-time role, we would consider flexible hours amounting to a minimum of four days per week (with pro rata salary and holidays).

Main Tasks:

Managing McKinlay Kidd’s online marketing, website content, social media presence and SEO/PPC campaigns with guidance from the Directors

Carrying out market research (online) to assist in identifying country priorities for B2C marketing, plus event and content priorities

Tracking McKinlay Kidd’s online profile and business performance internationally and within the UK

 Competitor and price monitoring

Identifying and converting PR opportunities, both online and offline

Supporting the general marketing and promotion of the business to achieve growth targets.

Qualifications

• Degree in any discipline
• Higher Maths and English

Skills / Experience

Essential Skills:

Knowledge of Scotland as a tourism destination, some knowledge of Ireland also an advantage

 Excellent communicator (written and spoken)

Strong numeracy and analytical skills

Excellent understanding of (and interest in) digital media /internet /e-commerce/ PPC / SEO/ social media

Aptitude for using computer programmes eg Excel, CRM systems

Enthusiastic and keen to learn

Comfortable working as part of a small team in an entrepreneurial business

Ability to be proactive and work on own initiative

Strong commitment to customer service and satisfaction

Desirable Skills:

Ideally fluent in at least one European language other than English

Benefits

Company Benefits:

Holiday entitlement of 22 days plus six public holidays

Two short, expenses paid recce trips per year within Scotland and/or Ireland for employee plus a travel companion.

Placement Benefits:

As part of the ScotGrad Graduate Placement Programme, the successful graduate will benefit from support from the ScotGrad team within Scottish Enterprise and may have access to graduate training.

Additional information

Location: Glasgow City Centre

Preferred start date: 02/12/2013

Company information

McKinlay Kidd was established ten years ago, offering tailor-made and experience-led holidays throughout Scotland and Ireland via its websites www.seescotlanddifferently.co.uk and www.seeirelanddifferently.co.uk. The company is committed to delivering amazing personal service for customers and has won "Best small tour operator" in the prestigious Guardian/ Observer Travel Awards for the past two years, as well as several Scottish Thistle tourism awards and silver in the leisure and tourism category of the Marketing Society Scotland awards in 2013. The target audience is affluent professionals or retired people aged 45+ who appreciate great service and authentic holiday experiences. Approximately half of the company's business comes from the UK (predominantly England), with the other half from a mix of overseas countries. International business has grown significantly in the past two years, and we are keen to continue this trend.

Company sector: Tourism

Company website: www.mckinlaykidd.co.uk

Placement contact details: Robert Kidd
01412020638

This placement may result in a permanent employment afterwards