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Closed CLOSING DATE: 30/04/2017

Loch Ness Coffee Company t/a Cobbs

Graduate Digital Marketing Co-Ordinator

HND, Undergraduate Degree, Postgraduate Degree

Closing Date:: 30/04/2017
Skill:: Marketing market research and PR
Region:: Inverness and Surrounds
Salary: £18,000 per annum
Length:: 12 months
Ref code: VNDKTNKVPR

Placement summary

Loch Ness Coffee Company Ltd t/a Cobbs is a diverse hospitality company based in Drumnadrochit, easily accessible from Inverness. We have an exciting placement opportunity for a Digital Marketing Graduate to undertake a 12 month project. The successful candidate will develop a marketing strategy with a focus on digital marketing. This placement would suit an individual with an excellent knowledge of digital marketing.

Job description

Project Description

The successful candidate will support the development and implementation of our marketing strategy with a specific focus on digital marketing.

Specific tasks of the placement will include:

Developing the marketing strategy;
Updating and optimising (SEO) the company’s five different websites;
Setting up and managing social media platforms (Facebook, Twitter, LinkedIn and Tripadvisor) for the three hotels, all cafés, and the bakery;
Streamlining the online brand across all the websites and social media platforms;
Liaising with the cafés/hotels/bakery managers in relation to promotions and news;
Setting up a direct marketing framework and other promotional campaigns focusing on repeat customers to grow customer loyalty;
Setting up an system to deal with all online enquiries and reviews;
Managing the online promotion of an international franchise model for cafés.

The preferred start date is 29th May 2017, however this is flexible and depending on the successful candidate’s availability.

For informal enquiries regarding this position please contact Rory Cameron, Director, T: 07742 164141, E: [email protected].

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Placement Objectives

To support development and implementation of a digital marketing strategy.

Role Description

Please see the above.

Qualifications

Preferable a Degree and above related to Digital Marketing, Marketing and/or Business Studies or similar. Other applications, including those from candidates with an HND qualification, will be accepted provided the candidate has the required skills.

Skills / Experience

Essential Skills

Excellent knowledge of digital marketing, Google Analytics, CRO and SEO
Excellent oral and written English language skills
Ability to work on own initiative and be self-motivated
Good interpersonal skills at all levels
Commitment to project completion

Desirable Skills

Good organisational skills
Creative thinking
Good customer service skills
Analytical thinking
Problem solving
Basic design skills
Knowledge of social media management tools
Ability to multitask
Access to own transport
Understanding of sales and marketing within the hospitality and catering industry

Benefits

Company benefits

A company discount card is issued to all full time employees giving 30% off purchases in our cafés and hotels.
Guidance will be given by the directors of the company.
Pension scheme (optional)

Placement benefits

As part of the ScotGrad Graduate Placement Programme, you will have access to a tailored graduate business skills training course. ScotGrad placements also offer a unique opportunity to connect with a vast network of graduates and ScotGrad alumni. All graduates appointed through the programme are encouraged to use the ScotGrad LinkedIn group to communicate with other ScotGrad participants, learn about any professional development opportunities, including any relevant networking events and build up a professional network.

Additional information

Location: Drumnadrochit, Inverness-shire

Preferred start date: 29/05/2017