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12 Days left CLOSING DATE: 30/03/2014

Loch Melfort Hotel

Graduate Marketing and Public Relations Assistant

HNC, HND, Undergraduate Degree, Postgraduate Degree

Closing Date:: 30/03/2014
Skill:: Marketing market research and PR
Region:: Argyll and the Islands
Salary: £16,000 per annum pro rata
Length:: 7 months
Ref code: BIFVGMQRHW

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Placement summary

Loch Melfort Hotel near Oban, are recruiting for a graduate for a 7 to 8 month marketing and PR role. The successful candidate will be responsible for conducting research in order to identify key targets and routes to market in to other countries.

Job description

Project Description

The hotel wishes to pursue a more proactive international business development strategy and to raise our international brand profile and strengthen marketing activity to each target market segment and niche market within.

The hotel also wants to take all PR in-house rather than outsource, so the graduate would also be responsible for developing an annual plan and developing relationships so this can become ongoing.

Specific tasks of the placement will include:

• Develop annual marketing and PR strategy;

• Manage research project;

• Review research findings and agree schedule for implementation;

• Prepare marketing collateral;

• Maximise the use of social media;

• Create case studies;

• Improve international SEO of website;

• Build collaborations with suppliers of specialist activities;

• Organise events to generate PR

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Qualifications

Minimum HNC in relevant discipline

Skills / Experience

Essential Skills

• Marketing ,Social Media and PR skills

• Must be digitally native - able to use digital media, Iphones etc.

• Must be confident enough to post blogs and images and be creative

• Articulate, confident phone manner, presentable and personable

Desirable Skills

• German speaking

• Leisure/tourism company experience preferred

• Previous marketing and PR experience

Benefits

Placement benefits

As part of this ScotGrad Graduate Placement Programme, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access a four day residential course training focussed on employability and business skills.

Additional information

Location: Arduaine, Oban

Preferred start date: 01/05/2014