OUR PLACEMENTS

3 Days left CLOSING DATE: 17/10/2013

Jutexpo Ltd

Digital Marketing Graduate

HNC, HND, Undergraduate Degree, Postgraduate Degree

Closing Date:
17/10/2013
Region:
Forth Valley
Salary
£20,000 - £25,000
Length:
12 months
Ref code
AKYZBFZDEG
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Placement summary

Jutexpo Ltd are recruiting for a talented graduate, who is keen to demonstrate their broad digital/online/core marketing and analytical skills in a dynamic market leading organisation in the reusable bag industry. The ideal candidate will be responsible for researching, identifying, developing and implementing a broad digital/online marketing plan, and developing our online presence of our ethically produced reusable bags.

Job description

Project Description:

The project is intended to achieve and implement a detailed and comprehensive plan for the digital and online marketing for our business. You will have a detailed understanding of the potential clients we are targeting, here in the UK and Overseas. It is expected that the focus will be split, with the focus on International customers, and Domestic customers. Opportunities will be well researched, and steps will have been taken to market our business to them, understanding their exact requirements. You will work with all areas of the business in order to develop and implement this plan. You will take our existing products and develop them and develop the concepts to suit the markets and opportunities that are identified. It is expected that this project will broaden our potential opportunities, giving the business the ability to grow into new markets.

Main Tasks:

  • Create and manage all online copy and product information
  • Plan content through regular research and review of industry information and trends, working with key customers on case study material, liaising with internal team on collation of content relating to new products etc
  • Work with key agency partners (e.g. web designers, developers) to ensure websites are optimally designed for visual impact, usability & search engine optimisation
  • Manage customer communication via email newsletters, blogs and social media channels
  • Translate cross-channel marketing plans into a digital marketing strategy and activity calendar
  • Identify, build and develop relationships with key online players in the industry such as key bloggers and industry experts
  • Explore online advertising options and online advertising test campaigns
  • Analyse web analytics data to measure effectiveness of digital marketing activities and measure success through key conversion goals and metrics
  • Analyse data and generate insights to improve future marketing activities
  • Generate and present regular performance & analysis reports to senior management
  • You will be required to travel where necessary to carry out the plan

    In addition to the above tasks you will be required to undertake day to day administrative duties.

    • Success will be determined by the following outputs and outcomes.

    Outputs will include:
    A fully documented digital marketing development plan
    Detailed databases of contacts/opportunities
    Industry Specific Marketing materials

    Outcomes will include:
    An increase in our core base of clients
    Broader awareness of our business
    Greater online presence of our business
    Increase in retail and charity partnerships
    Engagement with relevant authorities, government agencies
    Increased awareness of our business and products through International and Domestic markets
    Positioning our business at the forefront of the industry

    Qualifications

    Bachelor’s Degree

    Skills / Experience

    Essential Skills:

  • MS Suite
  • Word, Excel to intermediate levels
  • English language, knowledge of grammar, written expression and comprehension
  • Online content management skills
  • Ability to write engaging copy across multiple formats
  • Competency in social media and blogging sites
  • Self-motivated
  • Proactive
  • Clear communicator

    Desirable Skills:

  • Understanding of Accounts Packages
  • CRM software
  • Office administration
  • Foreign language skills
  • Team working

    • Benefits

    Company Benefits:

    Exposure to all aspects of the business; sales, design, finance, directors, and production, both here in the UK and in India. Training in many business practices, working with the UK’s largest retailers, charities and organisations.

    Placement Benefits:

    As part of the ScotGrad Graduate Placement Programme, the successful graduate will benefit from support from the ScotGrad team within Scottish Enterprise and may have access to graduate training.

    Additional information

    Alloa

    01/12/2013

    Company information

    SIZE £6m turnover, 15 people. SECTOR Retail, Charity, Authorities, Education, Manufacturing VISION Reduce the reliance on plastic bag usage by providing a product that is desirable, heavily reused, ethically and environmentally compliant and where possible contributes to charitable fund raising. We operate under the principle of ‘Beyond the Bag’. Whilst creating our high quality and desirable products, we aim to ensure that our ethical, social and environmental compliance is the highest in the industry. Finally, to roll out our vision throughout the world, using our leading experience in the market place.

    Creative Industries

    Company website: www.jutexpo.co.uk

    This placement may result in a permanent employment afterwards

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