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22 Days left CLOSING DATE: 21/08/2016

Impact Solutions

Digital Media Associate

2 Application(s) to date

HNC, HND, Undergraduate Degree, Postgraduate Degree

Closing Date:: 21/08/2016
Skill:: Web design and development
Region:: Forth Valley
Salary: £17,000 - £20,000
Length:: 12 months
Ref code: CZWFRNOINE

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Placement summary

Impact Solutions are looking to hire a skilled, creative and determined graduate to assist with a significant marketing related project. The role will be varied from the outset and cover all aspects of digital and traditional marketing. You must be a highly motivated individual with firm commitment towards your profession and be able to demonstrate a passion for all things marketing. Specifically, you will be tasked with designing and implementing our content strategy, creating relevant content, blogging, community participation and leadership

The placement is based in Grangemouth and is for 12 months initially but we expect that following successful completion of initial project objectives, the placement would become a permanent role within our growing business.

Job description

Project Description

We are a growing business and marketing and associated administration, is a key and under-developed area of our company. This role, will see you providing your skills to help us enhance our offering in areas such as content strategy, developing brand awareness, generating inbound traffic and cultivating leads and sales. There will be a big emphasis on working with WordPress, as our site is based on this platform, as well as other digital marketing channels.

While the position is office based, the role will require a high degree of self initiative, and flexible hours will be considered for the right candidate.

Placement Objectives

The position will be monitored through the following Key Performance Indicators:

1.Reach

2.Engagement

3.Leads

4.Growth of Likes/Follows

5.Sales

Role Description

The Digital Media Associate will implement Impact Solutions Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales.

Main Tasks:

Build in collaboration with commercial director, and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimise company pages within each platform to increase the visibility of company’s social content (Website, LinkedIn, Twitter, Facebook etc)
Gather content and use to put together campaigns as identified in collaboration with commercial team
Create Graphical artwork to be used in campaigns
Create editorial calendars and syndication schedules
Build relationships with media outlooks and generate content to meet their demands
Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Qualifications

HNC, HND or Degree in marketing would be ideal for the role.

Skills / Experience

Essential Skills

Accomplished knowledge of WordPress based websites. Ability to edit and maintain and improve existing site, by updating current content while adding new content.
Knowledgeable on how to create engagement on a website and carry it through to presenting the sales team with leads.
Experienced in using Photoshop for graphic design purposes
Experienced in using social media (LinkedIn, Twitter, Facebook) and able to use social media to expand company reach and engagement
Creative individual who thinks outside the box and is able to work effectively under their own initiative

* The interview process will test your knowledge of WordPress - please do not apply if you are not experienced in using it.

Desirable Skills

Previous experience of a similar role, whilst during or post-study, would be of benefit

Benefits

Company benefits

In addition to the competitive starting salary on offer, you will also be able access to further training and development in addition to a pension scheme and performance bonus.

Placement benefits

As part of the ScotGrad Graduate Placement Programme, you may have access to a tailored graduate business skills training course. ScotGrad placements also offer a unique opportunity to connect with a vast network of graduates and ScotGrad alumni. All graduates appointed through the programme are encouraged to make use of the ScotGrad LinkedIn group to communicate with other ScotGrad participants, learn about any professional development opportunities and build up a professional network.

Additional information

Location: Grangemouth

Planned interview date: TBC

This placement may result in a permanent employment afterwards

Preferred start date: 29th August 2016