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16 Days left CLOSING DATE: 04/05/2014

Hunted Cow Studios Ltd

Marketing and Social Media Graduate

HNC, HND, Undergraduate Degree, Postgraduate Degree

Closing Date:: 04/05/2014
Skill:: Marketing market research and PR
Region:: Moray
Salary: £16,000 per annum
Length:: 12 months
Ref code: EZFXDPUJIZ

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Placement summary

Hunted Cow Studios Ltd, a games development and publishing company who produce role playing and strategy games, are recruiting for a 12 month graduate marketing role. The successful candidate will establish a dedicated marketing role in the business while planning and implementing a marketing and PR strategy. This role is based in Elgin, Moray.

Job description

Project Description

Hunted Cow Studios Ltd wishes to heighten the awareness of their company and their products through press releases, social media and other avenues as yet not known or unidentified.

They currently do not have a dedicated marketing or PR role in the company. The successful graduate will be critical in formalising the marketing efforts and establishing the necessary strategies, processes and contacts.

Currently Hunted Cow Studios Ltd have over 750,000 registered users and wish to seek new and innovative channels and methods of raising awareness and attracting new users and players with a view to raising their player numbers significantly.

Known but as yet not used channels e.g. YouTube, will be used to direct online traffic to the Hunted Cow website to increase the number of players to their games.

The successful project will result in a stronger company identify, increased player numbers, increased media engagement, increased visibility and ultimately revenue to the company.

The graduate will complete the following activities and tasks:

● Develop marketing strategy and plan

● Engage with customers across all existing communication channels (forums, social)

● Reach out to and maintain relationships with the games media via different channels (email, Twitter etc.)

● Gather information about product updates and ensure they are communicated with current customers and the media.

● Plan and create content to generate interest from new potential customers and the media

● Analyse data and trends based on marketing activities to ensure they are effective

● Seek out opportunities for cost effective advertising and track results

● Create video content for YouTube, Twitch and other media

● Introduce new ways to connect with Games community

● Create manual/handbook for all above activities and processes to enable other staff to continue activities

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Qualifications

Minimum HNC level qualification. Any subject/discipline accepted.

Skills / Experience

Essential Skills

Take initiative and ‘get things done’ without prompting
Ability to innovate and market products creatively
Meet deadlines and exceptional timekeeping
Exceptional communication skills (written / oral)
Confidence talking face-to-face, in front of an audience and on video
Interest in video gaming
Ability to analyse and work with data.
Excellent organizational skills
Experience in social media activity
Experience using YouTube
Experience in building Relationship with press
Good interpersonal skills
Good sense of humour
Ease in front of camera
Can do attitude
Creative and ‘out of the box’ thinker
Warm personality

Desirable Skills

Passion for social media
Comfortable to become the ‘face of’ Hunted Cow Studios

Benefits

Company benefits

Free use of on-site exercise equipment and pool table

Placement benefits

As part of this ScotGrad Graduate Placement Programme, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access a four day residential course training focussed on employability and business skills.

Additional information

Location: Elgin

Preferred start date: 12/05/2014