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16 Days left CLOSING DATE: 04/05/2014

Hunted Cow Studios Ltd

Marketing and Social Media Graduate

HNC, HND, Undergraduate Degree, Postgraduate Degree

Closing Date:
04/05/2014
Skill:
Marketing market research and PR
Region:
Moray
Salary
£16,000 per annum
Length:
12 months
Ref code
EZFXDPUJIZ

Placement summary

Hunted Cow Studios Ltd, a games development and publishing company who produce role playing and strategy games, are recruiting for a 12 month graduate marketing role. The successful candidate will establish a dedicated marketing role in the business while planning and implementing a marketing and PR strategy. This role is based in Elgin, Moray.

Job description

Project Description

Hunted Cow Studios Ltd wishes to heighten the awareness of their company and their products through press releases, social media and other avenues as yet not known or unidentified.

They currently do not have a dedicated marketing or PR role in the company. The successful graduate will be critical in formalising the marketing efforts and establishing the necessary strategies, processes and contacts.

Currently Hunted Cow Studios Ltd have over 750,000 registered users and wish to seek new and innovative channels and methods of raising awareness and attracting new users and players with a view to raising their player numbers significantly.

Known but as yet not used channels e.g. YouTube, will be used to direct online traffic to the Hunted Cow website to increase the number of players to their games.

The successful project will result in a stronger company identify, increased player numbers, increased media engagement, increased visibility and ultimately revenue to the company.

The graduate will complete the following activities and tasks:

● Develop marketing strategy and plan

● Engage with customers across all existing communication channels (forums, social)

● Reach out to and maintain relationships with the games media via different channels (email, Twitter etc.)

● Gather information about product updates and ensure they are communicated with current customers and the media.

● Plan and create content to generate interest from new potential customers and the media

● Analyse data and trends based on marketing activities to ensure they are effective

● Seek out opportunities for cost effective advertising and track results

● Create video content for YouTube, Twitch and other media

● Introduce new ways to connect with Games community

● Create manual/handbook for all above activities and processes to enable other staff to continue activities

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Qualifications

Minimum HNC level qualification. Any subject/discipline accepted.

Skills / Experience

Essential Skills

  • Take initiative and ‘get things done’ without prompting
  • Ability to innovate and market products creatively
  • Meet deadlines and exceptional timekeeping
  • Exceptional communication skills (written / oral)
  • Confidence talking face-to-face, in front of an audience and on video
  • Interest in video gaming
  • Ability to analyse and work with data.
  • Excellent organizational skills
  • Experience in social media activity
  • Experience using YouTube
  • Experience in building Relationship with press
  • Good interpersonal skills
  • Good sense of humour
  • Ease in front of camera
  • Can do attitude
  • Creative and ‘out of the box’ thinker
  • Warm personality

Desirable Skills

  • Passion for social media
  • Comfortable to become the ‘face of’ Hunted Cow Studios

Benefits

Company benefits

Free use of on-site exercise equipment and pool table

Placement benefits

As part of this ScotGrad Graduate Placement Programme, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access a four day residential course training focussed on employability and business skills.

Additional information

Elgin

12/05/2014

Company information

Hunted Cow Studios Ltd is an online games development company who have been established in Elgin since 2004. The company employs 26 permanent staff to produce role playing and strategy games.

Some of their games are free-to-play online titles Fallen Sword and Eldevin, and also mobile war-strategy offerings, including Tank Battle: 1944, complemented by Civil War: 1863 and Tank Battle: North Africa.

Hunted Cow launched their latest game Eldevin in November 2013 to complement their existing suite of games and continue to release new games, new levels and updates on a regular basis. This latest release enhances their range of games for all ages and abilities under the Hunted Cow Studios banner.

Read more about the launch here: http://venturebeat.com/2013/02/04/after-eight-years-of-work-hunted-cow-unveils-its-eldevin-massively-multiplayer-online-fantasy-game-eldevin/

They also publish games for other developers on various systems, in addition to creating their own portfolio of online games

Creative Industries

Company website: www.huntedcow.com

Andrew Mulholland
01343 559083