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Closed CLOSING DATE: 16/05/2016

High Life Highland

Graduate High Life Business Development Co-ordinator

HND, Undergraduate Degree, Postgraduate Degree

Closing Date:: 16/05/2016
Skill:: Management business development and logistics
Region:: Inverness and Surrounds
Salary: £22,077 to £24,861
Length:: 12 months
Ref code: JPMCTSNLCD

Placement summary

High Life Highland, a charity developing and promoting opportunities in culture, learning, sport, leisure, health and wellbeing are recruiting for a graduate for a 12 month business development role. The project seeks to support the company’s business growth through increasing the number of High Life Memberships across the Highland area. The successful candidate will undertake desk based research to assess the current membership trends and develop innovative models to reach new members.

Job description

Project Description

High Life Highland (HLH) is faced with the challenge to increase its income streams, to enable it to become less reliant on public funding. One of the key ways HLH could increase its income is to increase the number of subscriptions to its Membership Scheme.

The key, income generating, membership option of the High Life Membership Scheme is the all-inclusive access option which provides unlimited access to all High Life leisure centres for £29.00 per month for a family or £20.00 per month for an individual, payable by monthly direct debit. Annual all-inclusive family memberships for £348 or an annual individual membership for £240 are also available.

The membership scheme currently reaches between 9% and 35% of the populations surrounding local leisure centres, HLH has an opportunity to grow its income by engaging with a wider percentage of the population and the Business Development Co-ordinator will provide a much needed resource to facilitate this growth.

Specific tasks of the placement will include:

Task/Activity to be achieved	Expected result of task/activity	Date task/activity will be achieved
Orientation of HLH – meet with and get to know teams in offices and in facilities across Highland	Familiarisation with HLH and the membership scheme	Month 1
Desk based research to understand current market penetration of HL memberships	Summary report of how many and where current members are	Month 1-2
Desk based research to understand current customer profile of HL members	Summary report of current customer profiles	Month 1-2
Desk based research to review membership schemes in operation for other leisure service providers	Report with recommendations from best practise examples from similar organisations	Month 1-2
Analysis of desk based research on current market penetration	Report providing a proposal of where potential new members are located	Month 3
Analysis of desk based research of current HL members	Report on who new target markets could be and how to reach these markets	Month 3
Develop innovative models and scope out options for reaching new customers for HL membership, increasing the uptake of cards and increasing market penetration e.g.: • Sales training for key staff • Co-ordination of focussed sales team to sell for specific sales test period(s) • Support site by site development of digital sales, creating local demand for innovative products including on-line personal training, local events that engage new customers	Proposal and action plan to enable HLH to reach new markets including targeting minority groups, older people and young people	Month 4-5
Working with HLH Business and Development Team to support the implementation of the action plan (detailed above) to reach new markets – with a specific focus on the growth of memberships at the Inverness Leisure Centre and integration with wider HLH services	A plan to raise the %market penetration of High Life memberships with associated leisure centres by 5% over 5 years and to increase the number of activities programmed for older adults by 5% over 5 years	Month 6-12

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Qualifications

Minimum of HND qualification. All candidates accepted provided they have the required skills.

Skills / Experience

Essential Skills

The ability to make a difference and improve service delivery
The ability to analyse business and community environments
The ability to solve problems
The ability to take a customer focussed approach
The ability to motivate and enthuse colleagues
Self-disciplined and able to work under pressure and to strict deadlines

Desirable Skills

Experience of working across different sectors (ideally leisure and community development)
The ability to think strategically
The ability to generate enthusiasm and commitment to strategies, vision and values
The ability to influence others and negotiate appropriate outcomes
The ability to analyse complex information and present it in an accessible form

Benefits

Company benefits

Additional training as required and within resources. Flexible working arrangements may be applicable to the post.

Placement benefits

As part of this ScotGrad Graduate Placement Programme, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access a four day residential course focused on employability and business skills.

Additional information

Location: Dingwall

Preferred start date: 06/06/2016