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1 Day left CLOSING DATE: 15/06/2016

Fèisean nan Gàidheal

Events Marketing Officer

HNC, HND, Undergraduate Degree

Closing Date:: 15/06/2016
Skill:: Marketing market research and PR
Region:: Inverness and Surrounds
Salary: £8.57 per hour
Length:: 12 weeks
Ref code: UHEBDJHVGI

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Placement summary

Fèisean nan Gàidheal is a national organisation supporting 46 local Fèisean across Scotland, offering learning opportunities in the Gaelic arts to over 11,000 young people annually.

This 12 week summer placement will support marketing of the Cèilidh Trails taking place over the summer months as well as the Blas Festival, which will take place between 2 and 10 September. The post will be based either in Inverness or Portree.

Job description

Project Description

This 12 week placement will entail working on the Cèilidh Trail and Blas projects, developing and implementing a multichannel marketing strategy. The successful candidate will be responsible for the day-to-day implementation and management of this strategy.

In 2016 we will have 9 Cèilidh Trails performing across the country during the summer months, all but one within the HIE area. Groups within Argyll, The Cairngorms National Park, Lochaber, Nairnshire, Ross-shire, Skye and Lochalsh, Sutherland, Stirling & the Trossachs and the Western Isles will perform at over 200 events to audiences in excess of 10,000. We would seek to further increase this number but also exploit the numbers who attend these events and maximise audiences at future events such as Blas Festival 2016.

In recent years we have successfully attracted an international audience to our Blas Festival, in particular, and believe there is great potential to develop this much further by attracting visitors who visit Scotland specifically for the festival. We would also wish to target individuals who are visiting the country and particularly the Highlands and Argyll during September.

Recently we have redeveloped our website and we are active on a number of social media networks. The student placement will focus on a number of marketing methods but we intend to make as much use of digital marketing as possible as it is cost effective and will enable us to reach local, national and international audiences.

Specific tasks of the placement will include:

Task/Activity to be achieved	Expected result of task/activity	Date task/activity will be achieved
Implement an events marketing strategy specifically for Cèilidh Trail and Blas events	An increase in event profiles, awareness and increased audiences at concerts of 5%.	Between 22/6/16 and 9/9/16
Develop the online presence and digital marketing strategy to facilitate growth and engagement with target audiences	The profile of events is increased with daily online engagement from Social Media users. This activity will lead to a 10% increase in visitors to the website and a 10% increase in social media followers.	Ongoing
Review current International marketing and implement necessary changes	Increased use of digital marketing to attract and engage with potential international audiences. Our international audience will be increased by 10%.	Friday 29 July
Timely event announcements reviews, youth work features, promotions, competitions and blogs	Ensure that we are achieving maximum exposure related to significant news announcements and events. Maximising opportunity for increased ticket sales and event exposure.	Ongoing during placement
Engaging with local communities where events are to be held	Improved relationships with local communities. Increase in advertising at local levels. An increase of 10% in local audiences. This will be analysed through data collection in the form of an online survey following the festival.	July / August 2016
Promotion of events to be broadcast on Fèis TV	A successful promotional campaign of Fèis TV will lead to audience engagement with events which are to be live streamed during Blas 2016, with up to 100 watching our concerts online.	2-10 September 2016
Create a handover document	Create a handover document to ensure continuity.	By the end of the placement

For informal enquiries regarding this position please contact Calum Alex Macmillan, Development Manager, tel: 01463 225559, e-mail: [email protected].

The successful candidate will be expected to work 35 hours per week under the guidance of the Development Manager.

If you wish to submit your application in Gaelic please visit the Fèisean nan Gàidheal website.

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Qualifications

Open to all current HNC, HND and undergraduate degree students who will return to their studies after the summer. All candidates will be considered provided they have the required skills.

Skills / Experience

Essential Skills

Gaelic Fluency (both written and spoken)
Computer Literate
Social Media skills
Enthusiastic and hard working
Ability to prioritise workloads and to work to tight deadlines

Desirable Skills

Previous experience within the Creative Industries
SEO and Google Analytics experience
Driving licence
Good understanding of Fèisean nan Gàidheal and the Gaelic arts

Benefits

Company benefits

During the placement the student will have the opportunity to receive Gaelic language training. Should any specialist training be required for the student to successfully complete any of the tasks listed above Fèisean nan Gàidheal will ensure that this is provided.

Placement benefits

As part of this ScotGrad Summer Placement Programme you will have access to a tailored business skills training course. ScotGrad placements also offer a unique opportunity to connect with a vast network of students, graduates and ScotGrad alumni. All students appointed through the programme are encouraged to use the ScotGrad LinkedIn group to communicate with other ScotGrad participants, learn about any professional development opportunities, including any relevant networking events and build up a professional network.

Additional information

Location: Inverness or Portree

Preferred start date: 20/06/2016