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Closed CLOSING DATE: 03/03/2014

Columba 1400

Graduate Marketing and Social Media Manager

HNC, HND, Undergraduate Degree, Postgraduate Degree

Closing Date:
03/03/2014
Skill:
Marketing market research and PR
Region:
Lochaber, Skye and Wester Ross
Salary
£16,000 per annum
Length:
12 months
Ref code
VEPYXCQYAA

Placement summary

Columba 1400, a charity providing leadership academies for young people from ‘tough realities’ based in Staffin, Isle of Skye are recruiting for a graduate for a 12 month Marketing and Social Media post. The main aim of the placement will be to market their facility at Quinrang Lodge to very specific target groups and to enable more effective marketing of what Columba 1400 does.

Job description

Project Description

Columba 1400 wish to expand their work into England, and hope to have one project underway in Sunderland in the next few months. The graduate would raise awareness of what Columba 1400 does and the impact it has on young people in tough realities. To enable more effective marketing of Columba 1400, there is a need to to record and substantiate feedback from groups – especially young people.

There is a need to exploit social media and web-based communications to gather and process data and quality feedback more effectively to enable us to ensure strong quality control and to exploit the marketing possibilities of the internet.

Specific tasks of the role include:

• Developing and implementing a marketing plan with support

• Developing, implementing and monitoring social media opportunities and creating processes to enable data analysis to improve quality and feedback from clients and alumni

• Creating a specific area of the Columba 1400 website to detail our facilities and accommodation

• Identifying and marketing to target groups

• Creating communication opportunities for Columba 1400 alumni and establishing links with potential new partners

• Refreshing the website on a regular basis to attract new markets

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Qualifications

Minimum HNC in relevant discipline

Skills / Experience

Essential Skills

Essential:

• Social media

• Digital design

• Working in a team, online marketing

• Strong inter-personal skills

• Motivated and resourceful when working on your own

Desirable:

• Graphic design skills

• Knowledge of adult/life long learning

• Knowledge of the voluntary sector/social enterprises

• Experience in working with young people

• Interested in the dynamics of rural communities

Desirable Skills

Desirable:

• Graphic design skills

• Knowledge of adult/life long learning

• Knowledge of the voluntary sector/social enterprises

• Experience in working with young people

• Interested in the dynamics of rural communities

Benefits

Company benefits

There will be an opportunity to develop as part of a small team and to gain an understanding of the voluntary sector and social enterprise. There will also be an opportunity to acquire leadership skills through participation in a Columba 1400 Academy.

Placement benefits

As part of this ScotGrad Graduate Placement Programme, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access a four day residential course training focussed on employability and business skills.

Additional information

Staffin, Isle of Skye

03/03/2014

Company information

Columba 1400 was established in 2000 to provide Leadership Academies for young people from “tough realities”. Since then our work has developed to provide Academies for Schools and for Head and Senior Teachers. We have recently started working with family groups and we have a proposal underway to work with whole community groups. The main part of a Columba Academy is a six day residential programme which is based at our fit for purpose centre in Staffin on Skye. To support our charity work, we run a café and catering facility for the public throughout the year, but with longer opening times during the tourist season. We have use of Quirang Lodge, which we use for staff and visitors and has the capacity to accommodate between 8 and 10. The Centre accommodates 16 people.

Other

Company website: www.columba1400.com

Maggie Cunningham
01478611400