OUR PLACEMENTS

Placement summary

Akp Scotland Limited has an exciting opening for a motivated graduate with marketing skills, including digital marketing, social media, PR, web management, documentation preparation, CRM development. The successful individual will join our team to help grow our business by helping to make our next stage in marketing more focused and effective. This is a 12 month placement, with the potential of a permanent role thereafter. We are based in East Kilbride.

Job description

Project Description

Akp Scotland Limited is a successful established company and the winning candidate will have an excellent opportunity to help shape the future of the organisation and participate in a wide range of exciting and innovative activities.

We are continually reviewing our company processes and this project is to assist us in the development of digital marketing. This would include developing project lists, brochures, pre qualification documentation and newsletters. The project also includes writing creative emails, sending these out and analysing the success of them. This would also involve updating the company blog on the website.  We are looking at a new interactive website and part of this project would be to assist with this, keep the website updated with photographs, projects, blogs and news. We have had an excellent growth year and are working to develop and grow the business further. We have identified that the marketing, digital marketing and website require updating to maximise our exposure. 

The scope of this project is to:

• Help improve the brand and marketing of akp Scotland Limited via the website, digital documentation, newsletters, brochures and social media
• Assist in the promotion of akp Scotland Limited developing their digital marketing offerings and marketing techniques
• Assist in building market awareness of akp Scotland Limited via website, brochures, newsletters, email campaigns, Linkedin, PR, etc       
• This function is a key component in the development of the business and we require to engage a suitability qualified individual to bring the required skills into the company to deliver on the specific objectives

Placement Objectives

As a result of this placement the candidate will have designed, implemented, completed and evaluated various marketing initiatives and campaigns that are key enablers for the development of the akp Scotland business.

The success of the placement will be based on reviews with both the business development manager and the managing directors, with particular reference to success of relevant campaigns and initiatives.

Role Description

The successful candidate will play a key role in building and assisting in the website development, pre qualification documents, marketing campaigns and other related activity. Particular focus will be given to development of digital marketing and creativity of documentation. There will be evaluation of various marketing campaigns.

Reporting overall to our business development manager the role will be open to development by the successful candidate.

Main Tasks:

• To assist in developing the website, marketing, digital marketing, CRM, documentation
• Co-ordinate the collection of customer feedback on website, emailers, documentation and conduct effective evaluation of data
• Participate in all promotional activity
• Help to develop and evaluate market awareness campaigns
• Develop, initiate and review branding campaigns in social media, website and supporting PowerPoint

Qualifications

HND or Degree in Marketing or other appropriate qualification

Skills / Experience

Essential Skills

• Outstanding and confident communicator, both verbally and in written style
• Passionate about design and creativity
• Appreciation for what makes excellent customer service
• Positive attitude to task management
• First class problem solving skills
• Keen eye for detail
• Friendly and outgoing personality
• Understanding of digital marketing trends and industry standard objective setting
• Self starter, motivated and focussed on achieving great results
• Effective team player but confident working on own initiative

Desirable Skills

• Experience of working in a similar environment or on a similar project
• Previous experience of In Design
• Previous use of a CRM system

Benefits

Company benefits

• Genuine prospects for career progression in an expanding company
• Excellent working conditions
• Generous company holiday entitlement
• Placement related training where and when appropriate
• Active mentoring and coaching available from experienced team members

Placement benefits

As part of the ScotGrad Graduate Placement Programme, the successful candidate will be allocated a space on a 3-day business and employability skills residential course, and also benefit from ongoing support from the ScotGrad team throughout the duration of the placement.

Additional information

Location: East Kilbride

Planned interview date: TBC

Preferred start date: TBC

Company information

Akp Scotland Limited is a principal contractor, established in 1994, which carries out projects in the central belt of Scotland. We deliver successful construction projects for their clients, who are based in a variety of sectors which includes commercial, retail, healthcare, education and industrial projects. This covers a variety of refurbishment work or design and build in offices, hospitals, universities, schools, commercial companies.

Company sector: Construction

Company website: www.akpscotland.com