Success Stories

Whisky and Gin: Michael Fraser's neat career

We spoke to Michael Fraser to find out more about his placement with a growing Highland distillery.

Published: 27/04/2018

Fact for the day: Did you know that the town of Dingwall in Ross-shire is home to the world’s first 100% community-owned distillery?  Thanks to a successful crowd-funding campaign, more than 3,000 people from the local area and beyond own a stake in the GlenWyvis gin and whisky distillery, which opened in 2017.

Food and drink are, of course, an integral part of the tourist experience in the Scottish Highlands, and the distillery is now looking at options for tours of the facilities and a new visitor centre.  The strategic planning of these goals has been the focus for ScotGrad Michael Fraser, a Scottish History and Archaeology graduate of the University of the Highlands and Islands, and Master of Letters in Archaeological Studies.

Michael Fraser

Michael told the ScotGrad team, “I heard about the placement through a university friend, and, having had some previous experience in the whisky industry, was really able to hit the ground running.” 

He has been helping the business to make decisions on types of products and brand development, and has organised participation in international whisky fairs in Germany.  Helped by Michael’s German language skills, these events have led to further investments and new connections with potential importers.

We asked Michael why students and graduates should consider a career in tourism.  “If you’re an energetic people-person there are so many avenues to go down in this sector, such as management, production and sales.  These are all great entry points.”

GlenWyvis Distillery

Michael’s graduate placement is helping him to get the experience he needs for a future sales and management role.  His story is a great example of how gaining some relevant industry experience after graduation can prepare you to take your career to the next level with a ScotGrad placement. 

ScotGrad placements are advertised throughout the year. For more information about how graduates have supported business growth across Scotland take a look at our success stories. Never miss an update by registering with us.