For student Amy Moore, a ScotGrad placement at the Calman Trust during her break from academic studies during the summer provided the ideal opportunity to put her marketing degree into practice.
Amy was tasked with creating a year-long marketing plan - incorporating a social media sales strategy - for the charity which works with young people to discover their future. The organisation is focused on providing employment and training opportunities through their enterprises, which includes Café Artysans, Café Artysans at the Muir Hub, Ness Soaps and Catering By Artysans.
The organisation is based in the Scottish Highlands and Amy took responsibility for looking at the enterprises as commercial businesses in their own right. As well as this Amy implemented a strategy which would meet a number of objectives from raising awareness of Calman and its key messages to positioning the enterprises in the marketplace.
Amy Moore - ScotGrad at Calman Trust
Amy explained: “It was an interesting and varied role that covered a range of tasks from constructing an evaluation of current marketing practices, creating a marketing plan and marketing materials through to organising events.
“I really enjoyed the responsibility and autonomy given to me during my summer placement. As the only member of staff which was focussed solely on marketing, it meant I could explore the best ways to market the business, and the management team were always really enthusiastic about my ideas.”
Amy had graduated from Robert Gordon University with a degree in Management with Marketing in July 2017 and is set to return in September to undertake a Postgraduate degree in International Marketing Management; she found the ScotGrad placement a valuable experience.
Amy explained: “Despite doing a degree in marketing, I had never previously created or implemented a marketing plan for a real life business. This placement gave me the opportunity to do this, and it helped me to learn what works well and what is less effective.”
Amy would also strongly urge other students or graduates to follow her example and to gain as much experience as possible.
She said: “It is so important to make the most of every summer break you get at university. A placement not only gives you the opportunity to work and earn money over summer, it also gives you extremely valuable experience that will help you in years to come.
“It is amazing how much you can learn in 10 weeks, and a placement allows you to put knowledge and skills learned at university into practice, which in turn helps with further learning as you can contextualise it much more easily.
“The graduate job market is so difficult at the moment and employers are really looking for a lot of work experience, so the more you have in your chosen field of study, the better.”
The student placement programme is usually available during the summer months, but in the Highlands and Islands there is a pilot programme to support work-based placements on a pro-rata basis, whilst the student returns to his or her academic studies. If you’re interested in ScotGrad contact us or check out our employer case studies to find out more about how graduates have helped other organisations.