Success Stories

Graduate Success: Nuvaquahu Namingha - Dialexy

Written by ScotGrad Nuvaquahu Namingha, International Marketing Project Graduate, at Dialexy

Published: 18/06/2018

“The most important thing that I have gained personally is to not be scared of the unknown. It actually might be something good”.

It is impossible to list all the things that I have learned and achieved during my placement at Dialexy!

Coming from a different background to the rest of the team, I was able to contribute with thought processes and strategies in a unique way that could be valuable to the company. As Dialexy is a rather small start-up company, I hope that I helped the team to take steps forward and also passed on some pieces of advice for future projects.

During my ScotGrad placement I have had the chance to show what I learned at university and successfully put it into practice, for example, creating a marketing strategy and a content plan for the company. I also managed all social media channels, and reviewed and analysed the company’s performance online as well as conducted partner interviews and customer surveys to improve the company’s platform.

My favourite part of the placement was designing visually captivating marketing materials to enhance audience engagement. Over time I learned a lot about what audiences like and what they do not like, understanding their different ways of thinking. But, to be honest, I did not always know how to start new projects or plans.

Dialexy company logo

My experience with Dialexy has taught me so much more than I expected. I have become more confident in my actions, learned to always be open to new ideas and concepts, and that working collaboratively together in a small team makes a big difference. In addition, learning how to network at company events has given me an insight into how companies are connected to each other.

However, the most important thing that I have gained personally is to not be scared of the unknown. It actually might be something good. The only way to find out is to go and try it. And that is what I did at Dialexy. I often challenged myself to try new things and if I did not know how to do something, I found a way to do it. Maybe not at my first attempt, but I always improved.

I would definitely recommend ScotGrad to anyone who has recently graduated as it gives you an immediate opportunity to show your potential, but more importantly to learn how businesses work in the real world. At university you get to learn a lot, but there are things that you cannot learn in a classroom with 25 other students.

Another thing that I would like to pass on to other future graduates is that you will often feel like you’re out of your depth, but keep in mind that trying things is just part of the whole experience and that you should not be scared to face new challenges!

A huge thank you to Nuvaquahu for sharing his story. If you’re on placement and would like to share a case study, please contact us on placements@ScotGrad.co.uk. To see more stories like Nuvaquahu’s, keep an eye on our News Hub.