Top five tips to write an engaging placement advert

You are looking for the right person to deliver your project, so how do you make sure that you attract the best possible graduate?

Well, first impressions always count and your first contact is often through your placement advert. Take a look at our top five tips to make sure it stands out.

Published: 20/06/2017

1. Prepare your advert with the candidate in mind

 Put yourself in the mindset of the candidate when creating an advert. What will they want to know about the role? What will be their main responsibilities? Where will they be based? Be clear about what is expected from them. Re-read and think whether or not you would apply for the role. If not, change it so you do the placement justice and make it an appealing position.

2. Highlight what makes your company different

This is an opportunity to really sell the role and to give prospective candidates an insight into why they should want to join your organisation. What sets you apart from the competition? Are you a leader in your field? Will this role help you to expand into new markets? Tell candidates as much as you can about the company’s exciting plans and ambitions. And tell them how they can play their part.

3.  Be clear about what the role entails

It is always important that candidates fully understand the role they are applying for. Provide as many details as you can about the project and what it will deliver for your business. This is also the time to mention about any more unexpected elements of the role; for example, does it involve working unusual hours or will travel be involved?

4.  Make sure you include details of the fun elements of the placement

Every placement has something different to offer so make sure you remember to include information about the fun side of the role. Do you offer free fruit or a gym membership? Do you hold regular team building or social events? Is overseas travel part of the role? These factors can really make a role stand out and increase both the quality and quantity of applications. Thinking about the element of the job that you enjoy is a good starting point.

5.  Avoid jargon

It can be all too easy to use jargon or industry terminology but remember this is a graduate vacancy so make sure that the language you use is clear and straightforward to avoid putting off prospective candidates.


Do you have a project in mind that a graduate could deliver for your organisation? Get started here.