Data analytics technology specialist, Bellrock Technology, turned to ScotGrad when it identified a need to add a Digital Marketing professional to the team.
The Glasgow-based business was founded in 2012 to help organisations become more data-driven and developed Lumen®, the world’s most advanced predictive analytics deployment platform. The company supports blue-chip energy utilities and operations worth millions of pounds daily.
Adam explained the benefits of recruiting a ScotGrad Associate: “It was important to get the right person with the right skills and I knew that ScotGrad attracted skilled graduates so I was confident that it would be an easy and effective way to recruit.
Katrina Forsyth joined Bellrock Technology to work on Digital Marketing and focused on increasing the company’s presence online through both the website and social media channels. Katrina was also key to the delivery of a new website for the company.
Adam continued: “Previously our engagement on social media had been poor and we identified this as an important area for growth.
“Katrina took the time to fully understand the business and she brought a new way of thinking and understanding of our product which isn’t based purely on technical features. This helped up to clarify what our message should be to make it more understandable and clearly show the benefits to our target market.
“This included direction on which tools to use to increase and monitor online brand presence and engagement and we are now posting regular thought leadership articles as part of our planned and engaging content.”
The ScotGrad Associate was the main point of contact when working with a design agency to develop the new site. Katrina took the lead on what should be included from the layout of pages to the format through to the design and presentation of information.
Training is always key for the development of graduates and Bellrock Technology turned to ScotGrad for support through the Sales and Marketing Academy.
Adam added: “We didn’t have the resources internally to deliver the necessary training but we recognise the importance of continual progression. The Sales and Marketing Academy is delivered by experts in marketing and was a great way to provide key training.”
Katrina has now been with Bellrock Technology for over a year and Adam would not hesitate to recommend a ScotGrad Associate to other businesses.
He said: “It was great to have fresh thinking in the company with someone who understood what we are doing but without being too close to the technical details.
“Having a graduate who was ‘digitally savvy’ added a new dimension to the team and from day one Katrina took on responsibility and was a positive addition to Bellrock Technology.”
Graduate placements with ScotGrad are available throughout the year. If you’re interested in ScotGrad contact us or check out our employer case studies to find out more about how graduates have helped other organisations.