Careers Advice

Using social media to boost your job search

In this first instalment of a three-part series on how to boost your job hunt, Janice Wallace from the ScotGrad team explains how to maximise your chances on social media.

Published: 28/03/2017

As well as being a great place to share pictures and videos and keep in touch with friends, social media is a fantastic tool to conduct research, promote yourself and ultimately find a placement that’s right for you.

By following the guide below, you’ll improve your social media game and your employability.

Research an organisation

When you’re applying for a placement, Twitter and LinkedIn are great tools to find out more about the work and personality of the organisation. Have a look at what they’re saying and doing to get an understanding of how they want to be perceived. By understanding this, you can tailor your application and interview to reflect their priorities and brand.  

Follow the conversation

Twitter and LinkedIn are useful platforms to follow companies, brands, professional organisations and experts. Find out what the challenges and opportunities are for the sector and investigate what people are saying about the organisation you’re applying to.

By monitoring social media conversations of people within the sector you want to work in, you can keep up to date with the main issues and developments. Having knowledge of what the latest industry news is will help you stand out from the crowd when it comes to interviews.

Promote yourself

Recent research has shown that only 40% of graduates would consider using social media to promote themselves despite the majority of organisations checking candidates’ profiles during recruitment. Platforms like LinkedIn give applicants a great opportunity to promote their experience, skills and examples of work. Check out our in-depth guide on using LinkedIn effectively.

As well as positively promoting yourself, it’s important to keep anything you wouldn’t want an interviewer to see or know offline. Any pictures or posts that could be seen as offensive should definitely be avoided, keep your audience in mind and ask yourself “would I want my future employer seeing that?”

Find a placement

Follow ScotGrad’s Twitter and LinkedIn accounts to stay up to date with the latest placement opportunities and advice blogs.