Isle of Eriska Hotel
After a 12-month graduate placement at the Isle of Eriska Hotel introduced her to the world of business, Elizabeth Todd has taken the plunge with her own company, as she explains.
What’s your background?
Born and brought up in Greenock, Inverclyde, I went to the Royal Conservatoire of Scotland (previously RSAMD) to study violin and piano. The plan was to take up music professionally after leaving school.
I then decided to go to Edinburgh University to study Business and Law, as I thought I could have the best of both worlds by studying and continuing with my music. Eventually, I graduated with an honours degree from Edinburgh with an emphasis on Marketing & HR.
Why did you apply to the placement programme?
I always wanted to be part of the hospitality industry. My family happened to have a holiday home in the Appin area, so I felt the placement with the Isle of Eriska Hotel was ideal, as it would allow me to pursue a career in marketing
What project were you involved in?
Well, I was responsible for marketing the hotel and facilities to residents and non-residents. I was also involved in the up-keep of the hotel website and social media.
What did you learn on placement?
It helped me understand how what I learnt at university fits into the wider world. It gave me a greater understanding of the workings of a small business in a rural location, and the importance of communication between people in different departments. I think it really demonstrated that everyone is involved in the marketing process throughout an organisation. Though sometimes making everyone realise this can be a bit of a challenge.
What did you take away from the training course that’s part of the programme?
The training course was really useful and covered a lot of frameworks that I hadn’t been taught before. It was also a chance to meet other graduates on different placements and find out about their perspectives from other companies.
Any advice for other graduates?
Make as many contacts in your job as you can! Work as hard as possible, even if you are given jobs that you feel aren’t as taxing as you’d hoped.
What are you doing now after the placement?
Since finishing at the Isle of Eriska Hotel, I have established my own social media marketing company, which I hope to continue to grow, as well as taking on several employees. I also have a couple more companies in the pipeline, also driven by social media.