A graduate placement brought more than the latest marketing skills to this software company. It provided a fresh pair of eyes, with a very valuable new perspective.
What’s your company’s background?
We’re an independent software and services development company, based in East Kilbride, Scotland. We provide a suite of online age and identity verification solutions for businesses operating in Remote Gambling, iGaming, eRetail and Online Community markets. Our clients need to establish robust automatic online age and identity verification processes to adhere to current and pending UK, European and USA legislation.
Why did you choose to take on a graduate placement?
We learned about the TalentScotland (now ScotGrad) Graduate Placement Programme from Business Gateway and Scottish Enterprise. At the time, we had a need for additional resource in our Business Development Department. In particular, we needed someone up-to-date with recent marketing developments, to bring fresh ideas to the business. The Graduate Placement Programme particularly appealed, as it gave us time to assess the candidate before offering a permanent position.
What was the graduate involved in?
Her time was divided between digital marketing and project work. Jenny managed our PPC campaign. She also worked on SEO through the development of new website content. With regards to project work, she controlled our branding and ensured that the customer-facing aspect of the NetIDme product suite was presented effectively. She worked as part of the project team to ensure that all processes were optimised for the end user.
How did the graduate placement programme benefiting your organisation?
Our graduate brought fresh eyes to the business, and developed our marketing activities with a view to future growth.