PR and Marketing Graduate
0 Application(s) to date
- Closing Date:
Marketing market research and PR
£25,938 (pro rata)
- Ref code
The College is offering this graduate placement to a suitably qualified graduate, who will help reshape the College’s digital marketing offering through the creative use of digital platforms; evaluation of analytics; and the production of engaging content. This will require an understanding of market research and will focus mainly, though not exclusively, on the College’s main student recruitment efforts and marketing of commercial courses.
The College is looking for a creative graduate to assist the College in reshaping its digital offering to our main target audiences:
(i) school-leavers and over-25s looking to return to vocational education;
(ii) commercial customers (individuals and employers) looking to upskill or reskill;
In addition, the College is keen to make a step-change in the nature of social media content from text-based to more video content, and the successful candidate will be expected to develop this as part of the digital project.
(i) To improve by 10% the number of click-throughs to www.westscollegescotland.ac.uk course application and information pages in 2019-20;
(ii) To improve the uptake of commercial courses through creative use of digital platforms, thereby enhancing College commercial income;
(iii) To arrange greater use of video on social media platforms.
You will be supported by a small team of PR and Marketing professionals and will work with an outstanding graphics design team in delivering the objectives
The position sits within the Communications, Policy and Planning Directorate. It is based in the Marketing office of our Clydebank campus, and some travel between it and our Greenock and Paisley campuses will be required. Although the main purpose of the placement is the delivery of project objectives, it is also expected that the successful candidate will assist, when required, with the full range of marketing activities, for example, events and PR.
The successful candidate will:
- Position & manage focused social media campaigns, on behalf of a wide-range of teaching departments.
- Effectively utilise social listening, analytics and insights tools to monitor and report on the effectiveness of each campaign
- Research and analyse campaigns, providing insight which will help shape the voice and brand proposition to drive success and new opportunities
- Work with other departments to help develop effective timelines on campaigns and brand messages
- Keep-up-to- date with new technology, industry news and methodology, recommending new tools and channels to ensure the College remains at the forefront of social media marketing.
A degree in Marketing, Digital Marketing or similar relevant qualification.
Skills / Experience
- Understanding of social media platforms with an ability to create imaginative and engaging content
- Ability to evaluate and report to Director relevant data analytics to inform direction of project
- Ability to write accurate and creative copy, often to tight deadlines
- Presentable and articulate
- Ability to work on own initiative when required to or as directed
- Trustworthy and discreet
- Ability to prioritise work
West College Scotland will benefit by growing our business to important audiences, including prospective students, business customers and other stakeholders.
The successful candidate will be joining a dynamic and ambitious institution which has put digital ambitions at the heart of its strategic priorities. They will be part of a small team of Marketing and PR professionals and graphic designers. They will be supported and directed by an experienced management team.
The placement on offer is an excellent opportunity to develop a project about which they can be proud and which they can point to as an example of outstanding achievement. In addition, they will get real experience of the challenges facing professional marketing departments, while earning a reasonable salary while doing so.
Generous holiday cover includes 27 days annual leave (pro-rata) and 19 public holidays (pro-rata). S/he will also join the Scottish Local Government Pension Scheme.
As part of your ScotGrad placement, you will be able to participate in a couple of training courses mainly online, and one classroom based. The courses are themed around environmental management and quality standards and will provide you with knowledge and skills which will enhance your current and future skills.
ScotGrad placements also offer a unique opportunity to connect with a vast network of graduates and ScotGrad alumni. All graduates appointed through the programme are encouraged to make use of the ScotGrad LinkedIn group to communicate with other ScotGrad participants, learn about any professional development opportunities and build up a professional network.
w/c 29th July 2019
Mid- to late-August 2019
West College Scotland is a Further Education college, providing vocational training to the communities of the West Region of Scotland. We have campuses in Clydebank, Greenock and Paisley, teach 21,000 students and employ 1,200 staff. We are one of the west region’s main employers. We are committed to delivering excellent vocational education to our students and to supporting wider employability needs in a way that supports inclusive economic growth.
West College Scotland is committed to growing its business, its reputation and its leadership role in the communities we serve.
Further and Higher Education
Company website: www.westcollegescotland.ac.uk