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Closed CLOSING DATE: 10/04/2019

Border Biscuits Limited

Digital Marketing Graduate

0 Application(s) to date

Undergraduate Degree, Postgraduate Degree

Closing Date:
10/04/2019
Skill:
Marketing market research and PR
Region:
Lanarkshire
Salary
£21,000 - £24,000
Length:
12 months
Ref code
HBPFMQCRML

Placement summary

Border Biscuits have been manufacturing biscuits for over 30 years and we are on an exciting journey as we continue to grow the business. A key element of these growth plans, is to make improvements to our online and digital capabilities. To assist us with that aim, we are now hiring for a 12 month placement at our Lanark manufacturing facility. This is an outstanding opportunity for a committed and skilled graduate with creative flair and project management skills.

Job description

Project Description

The digital arena is going to become increasingly important for our business and we need to make sure our offering and online presence reflects our brand and allows us to meet our ambitions. This is a significant project which will allow us to enhance our knowledge of digital platforms, as well as create and nurture key relationships with the online departments for key customers.

Placement Objectives

You will bring drive and initiative to the project while receiving good support from the internal marketing team and in working closely with our external web and media agencies. 

Role Description

Website development and maintenance (30%)

  • Create and managing the overall annual content plan to drive traffic to the website
  • Responsible for creating, editing, posting, updating, and removing outdated content – you are the digital brand custodian
  • Responsible for highlighting Border’s CSR initiatives on the website
  • Maintain a relationship with the website agency, clearly managing project tasks and status calls to ensure continual development
  • Enhance the functionality of the to improve the user-journey and manage technical aspects of the website
  • Manage our SEO and improve organic search performance and goal-setting based on CTR, traffic etc
  • Monitor, analyse and report regularly on website performance and results
  • Share key insights and developments with the business

Social Media (40%)

Working with the business to ensure all social media efforts increase brand visibility and communicate our brand tone and message clearly to engage with customers, to:

  • Devise, implement and manage effective social media plans to communicate the Border brand and engage with our online community
  • Work with external and internal teams to plan the content across a range of digital platforms (Facebook/Instagram/Twitter/LinkedIn)
  • Own and manage scheduling of all digital activity and coordinate
  • Identify new opportunities and explore all new digital developments
  • Actively engage in all social media conversations, responding to customers, reviews and messages
  • Build and deliver strong, engaging and relevant digital content for our website and other platforms including and not limited to videos, imagery, stories, etc
  • Closely monitor and analyse activity against key metrics and targets

Online advertising/partnership working (30%)

Working with the media buying agency, ensure that our online presence is strong. Work to include: 

  • Ensure that our brand is well represented on online portals, working with retailers/wholesalers to ensure our product is highlighted and promoted via their channels
  • Explore the correct use of Content marketing/ Paid search (PPC) / Email Marketing and advise and implement strategy
  • Manage our SEO and improve organic search performance and goal-setting based on CTR, traffic and conversions
  • Create and manage dashboard of all online metrics and KPI’s – reporting and analysing on results and making clear recommendations
  • All planned activity to generate awareness, increase brand visibility and improve brand loyalty

Qualifications

Ideally, you will have a good under graduate degree in a relevant discipline

Skills / Experience

Essential Skills

Our ideal candidate will fit right into our workplace culture, and will be:

  • A foodie, who is as passionate about our biscuits as we are
  • Enthusiastic and motivated – a real self-starter looking to make a difference
  • A team player, willing to work collaboratively with the other members of the marketing team as well as those in other functions across the business
  • An excellent communicator to individuals of all levels
  • An analytical mind, with a key eye for detail and accuracy
  • Organised, with excellent task management skills
  • IT competent, in particular using Microsoft packages
  • A strong understanding of digital marketing as well as writing web content and experience of updating social media platforms
  • You must have the ability to write strong copy and be passionate about marketing
  • You have an expert understanding of social media marketing, Google Analytics and Adwords
  • You are flexible and adaptable to new responsibilities and new situations
  • You like to get ‘stuck in’, use your initiative and are open to feedback
  • You are confident, outgoing and have no problem giving presentations

Desirable Skills

  • Experience within a marketing, communications or digital marketing role

Benefits

Placement benefits

As part of your ScotGrad placement, you will be able to participate in a couple of training courses mainly online, and one classroom based. The courses are themed around environmental management and quality standards and will provide you with knowledge and skills which will enhance your current and future skills.

ScotGrad placements also offer a unique opportunity to connect with a vast network of graduates and ScotGrad alumni. All graduates appointed through the programme are encouraged to make use of the ScotGrad LinkedIn group to communicate with other ScotGrad participants, learn about any professional development opportunities and build up a professional network.

Additional information

Lanark

W/c 22nd April and 29th April

01/05/2019

Company information

Our company has been manufacturing biscuits for over 30 years and is a well-established family owned company with strong core values at an exceptional time of growth. The business has ongoing and genuine commitments to the local community. At peak production times, we employ around 200 staff, primarily from the local community.

We supply all of the UK major multiples and have steadily increased our sales and shelf space with them year on year.

Food and Drink

Company website: www.borderbiscuits.co.uk